Starting an Online Business For Dummies

Greg Holden is founder and president of a small business called Stylus Media, which is a group of editorial, design, and computer professionals who produce both print and electronic publications. The company gets its name from a recording stylus, that reads the traces left on a disk by voices or instruments and translates those signals into electronic data that can be amplified and enjoyed by many. One of the ways Greg enjoys communicating is through explaining technical subjects in nontechnical language by writing computer books, which help other people use the Web to share their own personal and professional interests. Starting an Online Business For Dummies is his ninth book. Recently, Greg also coordinated a chat event on the Internet, prepared content for a CD--ROM tutorial that shows small business owners how to create their own Web sites, and helped produce technical manuals on Java and Lotus Notes.

Introduction. Part I: Starting Your Own Online Business. Chapter 1: Opening Your Own Online Business in Ten Easy Steps. Chapter 2: Setting Your Sights on Success. Chapter 3: Your Online Business Equipment List. Part II: Putting Your Web Site to Work. Chapter 4: Choosing Your Web Host and Design Tools. Chapter 5: Organizing and Designing Your Business Site. Chapter 6: Adding Content and Interactivity to Your Site. Chapter 7: Marketing to a Worldwide Audience. Part III: Promoting Your Online Business. Chapter 8: Conducting E--Commerce on Your Site. Chapter 9: Service with a Virtual Smile. Chapter 10: Market, Technical, and Business Research. Chapter 11: Advertising and Publicity. Part IV: Law, Security, and Accounting. Chapter 12: Security for Your Commerce Site. Chapter 13: Keeping It All Legal. Chapter 14: Online Business Accounting Tools. Part V: The Part of Tens. Chapter 15: Ten Ways to Boost Your Online Business. Chapter 16: Ten Online Commerce Pitfalls to Avoid. Chapter 17: Ten Online Business Secrets. Appendix: About the CD System Requirements. Index.