Ecommerce Analytics

Judah Phillips helps companies create value with analytics and data science by improving business performance. Judah has led analytics and data science teams for Fortune 500 companies and has improved their financial performance through the applied analysis of data, the management of analytical and technical resources, and the alignment and optimization of analytics strategy against short-term roadmaps and long-term strategic visions. Judah strongly believes that cutting-edge technology is critical and necessary but often becomes technical overhead unless strategy is aligned with excellence in organizational development, operational management, and delivery execution that is solidly tied to impacting material financial goals. Judah has worked for or been hired as a consultant by Internet companies, media companies, consumer product companies, financial services firms, and various types of agencies. • He is the sole author of three books on analytics, including Ecommerce Analytics, Building a Digital Analytics Organization, and Digital Analytics Primer. Judah has also authored chapters, edited, or contributed to the development of other books: Measuring the Digital World, Advanced Business Analytics, Sales and Marketing Analytics, Digital Is Changing Everything, The Complete Guide to B2B Marketing, and Multichannel Marketing Metrics. • He served on various boards of or advised established and start-up technology companies, including global leaders in digital analytics, mobile analytics, ecommerce, mobile apps, and advertising technology. • He is an Adjunct Professor at Babson College and has guest lectured on analytics and data science at the business schools for New York University, Boston College, Northeastern University, and others. • He is the former V.I.P. at Harvard Innovation Lab, where he advised Harvard start-ups about analytics and data science. • He has spoken at more than 70 technology and industry conferences since 2006. Judah holds a master of science in finance and a master of business administration from Northeastern University and a B.A. from the University of Massachusetts Amherst.

Chapter 1  Ecommerce Analytics Creates Business Value and Drives Business Growth 
Chapter 2  The Ecommerce Analytics Value Chain
Chapter 3  Methods and Techniques for Ecommerce Analysis
Chapter 4  Visualizing, Dashboarding, and Reporting Ecommerce Data and Analysis 
Chapter 5  Ecommerce Analytics Data Model and Technology 
Chapter 6  Marketing and Advertising Analytics in Ecommerce 
Chapter 7  Analyzing Behavioral Data  
Chapter 8  Optimizing for Ecommerce Conversion and User Experience
Chapter 9  Analyzing Ecommerce Customers
Chapter 10  Analyzing Products and Orders in Ecommerce 
Chapter 11  Attribution in Ecommerce Analytics  
Chapter 12  What Is an Ecommerce Platform?  
Chapter 13  Integrating Data and Analysis to Drive Your Ecommerce Strategy 
Chapter 14  Governing Data and Ensuring Privacy and Security
Chapter 15  Building Analytics Organizations and Socializing Successful Analytics
Chapter 16  The Future of Ecommerce Analytics  
Bibliograph
Index