Economics for Business

A concise and vibrant introduction to economics for business and management students which covers all the most relevant theory applied to engaging examples from the business world and everyday life, offering insights from real-life managers into their use of economics at work.

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This textbook offers a succinct introduction to the world of business. With the perfect balance between economic theory and practical application, the third edition takes a contemporary approach to the subject by drawing on relevant examples and real-world case studies to explain key concepts and economic theory. It introduces students to multiple perspectives on a wide range of topics including the credit crunch, emerging markets and globalization, the role of the banking system in affecting money supply, the state of macroeconomics and also coverage of New Keynesianism. Clear and insightful, Economics for Business encourages critical thinking while it entertains with witty references, satirical cartoons and thought-provoking questions.

This textbook will be core reading for first year undergraduate students studying modules in economics for business as well as students studying business and management degree courses, accounting degree courses and MBA modules for business.

New to this Edition:
- 'Economics at Work': extracts from video interviews with business managers talking aboutthe relevance of economics to the real world of work
- 'Everyday Economics': feature in which photos montages illustrate the economic principles behind everyday objects and occurrences
- A free-to-access companion website including bonus case studies, interviews with business owners, quizzes, interactive graphs and much more