The Public Relations Handbook
Routledge (Verlag)
978-0-415-21333-2 (ISBN)
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In this practical text, Alison Theaker successfully combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice.
Broad in scope, it traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes:
* interviews with press officers and PR agents about their working practices
* case studies, examples, press releases and illustrations from a range of campaigns including Daewoo and the NSPCC
* specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology
* over twenty illustrations from recent PR campaigns.
In this successful handbook a detailed introduction to the theories and practices of the public relations industry is given.
Alison Theaker is head of training and education at the Institute of Public Relations and was formerly principal lecturer and course leader in public Relations at Leeds Business School. She is the co-author of Effective Media Relations.
Notes on Contributors Preface Part I The Context of Public Relations 1. What is public relations - Fawkes 2. Public relations and communications - Fawkes 3. Public relations, politics and the media - Somerville 4. Public relations and management - Gregory 5. Professionalism and regulation - Part II Strategic Public Relations 6. Corporate communications - Wood 7. Corporate identity - Wood 8. Public affairs and issues management 9. Business ethics, public relations and corporate social responsibility - Somerville Part III Stakeholder Public Relations 10. Media relations 11. Internal communications 12. Corporate community involvement 13. An introduction to financial public relations - Middleton 14. Public sector public relations 15. Consumer public relations 16. Business-to-business public relations 17. Cause-related marketing 18. IT sector public relations - Chipchase Part IV Shaping the Future 19. Changing media 20. Research and evaluation - PR grows up? 21. Future challenges for PR Bibliography. Index.
| Erscheint lt. Verlag | 24.5.2001 |
|---|---|
| Zusatzinfo | 8 Tables, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Gewicht | 635 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 0-415-21333-9 / 0415213339 |
| ISBN-13 | 978-0-415-21333-2 / 9780415213332 |
| Zustand | Neuware |
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