Public Relations As Relationship Management

Contents: J.A. Ledingham, S.D. Bruning, Introduction: Background and Current Trends in the Study of Relationship Management. Part I:The State of Organization-Public Relationship Research. G.M. Broom, S. Casey, J. Ritchey, Concept and Theory of Organization-Public Relationships. J.E. Grunig, Y-H. Huang, From Organizational Effectiveness to Relationship Indicators: Antecedents of Relationships, Public Relations Strategies, and Relationship Outcomes. J.A. Ledingham, S.D. Bruning, A Longitudinal Study of Organization-Public Relationship Dimensions: Defining the Role of Communication in the Practice of Relationship Management. Part II:Applications of the Relational Perspective. W.T. Coombs, Crisis Management: Advantages of a Relational Perspective. J.A. Bridges, R.A. Nelson, Issues Management: A Relational Approach. S. Lucarelli-DimmickWith T.E. Bell, S.G. Burgiss, C. Ragsdale, Relationship Management: A New Professional Model. L.J. Wilson, Building Employee and Community Relationships Through Volunteerism: A Case Study. D. Kruckeberg, Public Relations: Toward a Global Professionalism. S.D. Bruning, J.A. Ledingham, Organization and Key Public Relationships: Testing the Influence of the Relationship Dimensions in a Business to Business Context. Part III:Implications of the Relational Perspective. T.D. Thomlison, An Interpersonal Primer With Implications for Public Relations. E.L. Toth, From Personal Influence to Interpersonal Influence: A Model for Relationship Management. S.A. Esposito, S.C. Koch, "Relationship" and the Evolution of Network News.