Customer Value Generation in Banking
The Zurich Model of Customer-Centricity
Seiten
2015
|
1st ed. 2016
Springer International Publishing (Verlag)
978-3-319-19937-5 (ISBN)
Springer International Publishing (Verlag)
978-3-319-19937-5 (ISBN)
The banking sector is undergoing a process of fundamental transformation - mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century's banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the 'Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.
Dr. Stefanie Auge-Dickhut war wissenschaftliche Mitarbeiterin am Lehrstuhl für betriebliche Finanzwirtschaft der RWTH in Aachen.
New Rules: The Drivers of Future-Viable Banking.- From Classic Business Models to a Customer-Centred Banking Architecture.- Change: The Path to a Future-Viable Bank Architecture (With a Significant Contribution by Charlotte Götz).- Guidelines for Future-Viable Business Models.
Erscheint lt. Verlag | 27.7.2015 |
---|---|
Reihe/Serie | Management for Professionals |
Zusatzinfo | XXII, 195 p. 53 illus., 35 illus. in color. |
Verlagsort | Cham |
Sprache | englisch |
Maße | 155 x 235 mm |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung |
Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation | |
Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
Wirtschaft ► Volkswirtschaftslehre | |
Schlagworte | Banking innovation • Banking strategy • Business models • Change Management • Corporate Governance • Customer Value • Financial innovation |
ISBN-10 | 3-319-19937-4 / 3319199374 |
ISBN-13 | 978-3-319-19937-5 / 9783319199375 |
Zustand | Neuware |
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