Optimization Issues in Web and Mobile Advertising

Subodha Kumar (Ph.D., University of Texas at Dallas, 2001) is the Carol and G. David Van Houten, Jr. '71 Professor at the Mays Business School, Texas A&M University. He has previously served at the Foster School of Business, University of Washington. He is also a regular Visiting Scholar at the Indian School of Business. Professor Kumar s research and teaching interests include Quantitative Methods, Supply Chain Management and Information Technology. He has published 21 papers in reputed journals and 50 papers in refereed conferences. In addition, he has co-authored Harvard Business School Cases and Ivey Cases. Professor Kumar also has a patent. The list of journals where his papers have appeared include Management Science, Operations Research, Information Systems Research, Production and Operations Management, IIE Transactions, Decision Sciences, Journal of Management Information Systems, IEEE Transactions on Knowledge and Data Engineering, European Journal of Operational Research, Interfaces, Journal of Scheduling and Computers and Industrial Engineering. Professor Kumar is currently the Deputy Editor and a Department Editor of Production and Operations Management, a Senior Editor of Decision Sciences, an Associate Editor of Information Systems Research and serves on the editorial boards of Journal of Database Management and International Journal of Social and Organizational Dynamics in IT. He has also organized several conferences. He has featured on the University of Washington Television and the Industrial Engineer Magazine. Prof. Kumar has taught different Ph.D., MBA, and Undergraduate level courses. He has also taught different courses for Executive MBA and Executive Programs. He has received numerous faculty-determined and student-initiated teaching awards at both Texas A&M University and University of Washington.

Evolution of Web Advertising.- Pricing Models in Web Advertising.- Scheduling Advertisements on a Web Page.- Personalization of Web Advertising.- Internet Advertising Firms.- Mobile Advertising.- Future Trends and Challenges in Web and Mobile Advertising.