Hello, Startup

Yevgeniy (Jim) Brikman loves programming, writing, speaking, traveling, and lifting heavy things. He does not love talking about himself in the 3rd person. He is the founder of Atomic Squirrel, a company that helps startups get off the ground, and the author of Hello, Startup: A Programmer's Guide to Building Products, Technologies, and Teams. Previously, he worked as a software engineer at LinkedIn, TripAdvisor, Cisco Systems, and Thomson Financial and got his BS and Masters at Cornell University. See ybrikman.com for more information.

Products
Chapter 1Why Startups
The age of the tech startup
What is a tech startup?
Why you should work at a startup
Why you shouldn’t work at a startup
Recap
Chapter 2Startup Ideas
Where ideas come from
Validation
Recap
Chapter 3Product Design
Design
The MVP
Recap
Chapter 4Data and Distribution
Data
Distribution
Recap
Technologies
Chapter 5Choosing a Tech Stack
Thinking about tech stacks
Evolving the tech stack
Build in-house, buy commercial, or use open source?
Choosing a programming language
Choosing a server-side framework
Choosing a database
Recap
Chapter 6Clean Code
Code is for people
Code layout
Naming
Error handling
Don’t Repeat Yourself (DRY)
Single Responsibility Principle (SRP)
Functional programming
Loose coupling
High cohesion
Comments
Refactoring
Recap
Chapter 7Scalability
Scaling a startup
Scaling coding practices
Scaling performance
Recap
Chapter 8Software Delivery
Done means delivered
Manual delivery: a horror story
Build
Deployment
Monitoring
Recap
Teams
Chapter 9Startup Culture
Actions, not words
Core Ideology
Organizational design
Hiring and promotions
Motivation
The office
Remote work
Communication
Process
Recap
Chapter 10Getting a Job at a Startup
Finding a startup job
Nailing the interview
How to evaluate and negotiate a job offer
Recap
Chapter 11Hiring for Your Startup
Startups are about people
Who to hire
Finding great candidates
The interview
Making an offer
Recap
Chapter 12Learning
Principles of learning
Learning techniques
Lessons learned
Recap
Appendix Recommended Reading and References
Recommended reading
Reference list

I wish I'd had a book like this when I was getting my start in the industry. Jay Kreps, CEO at Confluent, Inc.

Hello there! I'm Yevgeniy (Jim) Brikman. I'm a programmer, writer, speaker, and traveler. You can find me on Twitter (@brikis98), LinkedIn (linkedin.com/in/jbrikman), Blogger (http: //brikis98.blogspot.com), and my Homepage (ybrikman.com).I got my BS and Masters in Computer Science at Cornell Unitversity, started my career at several big companies (Cisco Systems, Thomson Financial), and then made the jump into the startup world (LinkedIn, TripAdvisor). Along the way, I got the chance to work on enterprise products, hiring tools, scalable infrastructure, company culture, engineering branding, travel apps, VoIP software, innovation programs, and much more.I wish I had a book like "Hello, Startup" back when I was in college. By the time I graduated, I had a BS, a Masters, a bunch of internship experiences--and absolutely no idea what I was doing. What technologies should I learn and use? Why should I spend time writing automated tests? How do I build a user interface that doesn't look terrible? How do I get people to use my product? How do I negotiate a job offer? Should I negotiate for more salary or more equity? What is equity, anyway? And most importantly, should I work at a large company or join a startup?I learned the answers to these questions, and many others, the hard way--through trial and error. I also learned that thousands of other developers before me went through the same inefficient trial and error process. It doesn't have to be this way. While there are a small number of lessons that you can only learn by making your own mistakes, my hope is that you can learn everything else by studying the successes, failures, and stories in "Hello, Startup."