Sport Industry Research and Analysis

Jacquelyn Cuneen is a Professor of Sport Management at Bowling Green State University, US, where she teaches sport and event promotion and supervises sport management field experience students. Her research foci are sport-related advertising and professional preparation of sport managers. She has authored or co-authored more than 50 scholarly and professional articles for numerous journals. She has served in various elected and appointed offices for NASSM, the Sport Marketing Association, and the Ohio Association for HPERD. David A. Tobar is an Assistant Professor at Bowling Green State University, US. His research interests include personality and well-being in athletes, exercisers, and sport fans. In addition, he is the Co-Director of the Exercise and Sport Psychology Laboratory.

Part I - AN INFORMATION-BASED APPROACH TO FINDING ANSWERS
Chapter 1 Why Do I Need to Know About Research and Analysis and What Do They Have to Do with My Career in Sport Management?
Chapter 2 Reading and Understanding Existing Research and Analytics



Part II - INFORMATION PROCESSES: COLLECTING DATA
Chapter 3 When Information Is Necessary: Approaches to Information Gathering
Chapter 4 Descriptive Research Design and Method
Chapter 5 Historical and Philosophical Research Method and Design
Chapter 6 Qualitative Inquiry or Naturalistic Inquiry
Chapter 7 Delphi Study
Chapter 8 Experimental Design: Testing the Effects of a Variable
Chapter 9 Case Studies: Examining a Solitary Issue in Detail
Chapter 10 Feasibility and Profitability Studies: Determining the Possible
Chapter 11 Grants and Contracts: Funded Investigations


Part III - USING ANALYTICS TO INTERPRET INFORMATION
Chapter 12 Introduction to the Analytics Scenario and the Data Analysis Software
Chapter 13 Issues in Analyzing Data
Chapter 14 Descriptive Statistics
Chapter 15 Correlation
Chapter 16 Regression
Chapter 17 t Tests Chapter 18 Analysis of Variance (ANOVA)
Chapter 19 Chi-square Tests
Chapter 20 Protecting Participants and Research Data