Trends, processes and perspectives in consumer-driven NPD in the food and personal care product industries are addressed in the opening chapters of the book. Specific topics include evolution in food retailing and advances in concept research. Hedonic testing is the focus of the next section. Different viewpoints on consumer research methods and statistics for NPD are reviewed in later chapters. The final part of the book looks towards the future of innovation, covering the implications for NPD of topics such as human genetic variation in taste perception and neuroimaging.
Several chapters are not standard scientific articles. Rather they are written records of conversations between two people on a particular topic related to consumer-driven innovation in foods and personal care products. In them the interviewees speak freely about their views and experiences in NPD, providing unique insights.
Consumer-driven innovation in food and personal care products will broaden readers' understanding of the many approaches available to NPD personnel and ways in which they can be used to support innovation activities.
- Provides expert insight into the changes in the global market place and developments in research methodologies underpinning NPD
- Examines the business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing
- Chapters review the different viewpoints on consumer research methods and statistics for NPD
Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing.Trends, processes and perspectives in consumer-driven NPD in the food and personal care product industries are addressed in the opening chapters of the book. Specific topics include evolution in food retailing and advances in concept research. Hedonic testing is the focus of the next section. Different viewpoints on consumer research methods and statistics for NPD are reviewed in later chapters. The final part of the book looks towards the future of innovation, covering the implications for NPD of topics such as human genetic variation in taste perception and neuroimaging.Several chapters are not standard scientific articles. Rather they are written records of conversations between two people on a particular topic related to consumer-driven innovation in foods and personal care products. In them the interviewees speak freely about their views and experiences in NPD, providing unique insights.Consumer-driven innovation in food and personal care products will broaden readers' understanding of the many approaches available to NPD personnel and ways in which they can be used to support innovation activities.Provides expert insight into the changes in the global market place and developments in research methodologies underpinning NPDExamines the business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testingChapters review the different viewpoints on consumer research methods and statistics for NPD
Contributor contact details
Editors
Sara R. Jaeger, The New Zealand Institute for Plant and Food Research Limited, 120 Mt Albert Road, Sandringham, Auckland 1025, New Zealand. E-mail address: sara.jaeger@plantandfood.co.nz
Hal MacFie, 43 Manor Road, Keynsham, Bristol BS31 1RB, UK. E-mail address: hal@halmacfie.com
K.G. Grunert*, B.B. Jensen, A.-M. Sonne, Karen Brunsø and J. Scholderer, MAPP Center for Research on Customer Relations in the Food Sector, Aarhus University, Haslegaardvej 10, DK-8210 Aarhus V, Denmark. E-mail address: klg@asb.dk
D.V. Byrne, Department of Food Science, University of Copenhagen, Rolighedsvej 30, DK-1958 Fredriksberg C, Denmark
C. Clausen, Department of Manufacturing, Engineering and Management, Technical University of Denmark, Produkstionstorvet, Bygning 424, DK-2800 Kgs. Lyngby, Denmark
A. Friis, DTU Nanotech, Technical University of Denmark, Ørsted Plads, Bygning 345E, DK-2800 Kgs. Lyngby, Denmark
L. Holm, Department of Human Nutrition, University of Copenhagen, Rolighedsvej 30, DK-1958 Frederiksberg C, Denmark
G. Hyldig, DTU Aqua, Technical University of Denmark, National Institute of Aquatic Resources, Aquatic Process and Product Technology, Søltofts Plads, Bygning 221, DK-2800 Kgs. Lyngby, Denmark
N.H. Kristensen, Aalborg University, Department of Development and Planning, Lautrupvang 2, DK-2750 Ballerup, Denmark
C. Lettl, Institute for Entrepreneurship and Innovation, Vienna University of Economics and Business, Augasse 2-6, A-1090 Wien, Austria
J. Dawson, Edinburgh University Business School, 50 George Square, Edinburgh EH8 9JY, Scotland. E-mail address: John.Dawson@ed.ac.uk
S. Porretta, Experimental Station for the Food Preserving Industry, Viale F. Tanara, 31A, 43100 Parma, Italy. E-mail address: aitaer@tin.it
H. Moskowitz*, Moskowitz Jacobs Inc., 1025 Westchester Avenue, 4th Floor, White Plains, NY 10604, USA. E-mail address: mjihrm@sprynet.com
J. Hartmann, Consumer and Market Insights, Unilever Foods, Hoevelaken, The Netherlands. E-mail address: Johannes.hartmann@unilever.com
Jo Pye, Insights, Asia Pacific, Mintel International, Level 31, 50 Bridge Street, Sydney NSW 2000, Australia. E-mail address: jpye@mintel.com
Sara R. Jaeger*, The New Zealand Institute for Plant and Food Research Limited, 120 Mt Albert Road, Sandringham, Auckland 1025, New Zealand. E-mail address: sara.jaeger@plantandfood.co.nz
Gail V. Civille, Sensory Spectrum Inc., 554 Central Avenue, New Providence, NJ 07974, USA. E-mail address: gvciville@sensoryspectrum.com
Sara R. Jaeger*, The New Zealand Institute for Plant and Food Research Limited, 120 Mt Albert Road, Sandringham, Auckland 1025, New Zealand. E-mail address: sara.jaeger@plantandfood.co.nz
Howard G. Schutz, UCD Extension, University of California at Davis, 1333 Research Park Drive, Davis, CA 95618, USA. E-mail address: hgschutz@ucdavis.edu
Sara R. Jaeger*, The New Zealand Institute for Plant and Food Research Limited, 120 Mt Albert Road, Sandringham, Auckland 1025, New Zealand. E-mail address: sara.jaeger@plantandfood.co.nz
Armand V. Cardello, US Army Natick Soldier R, D & E Center, Natick, MA 01760-5020, USA. E-mail address: Armand.Cardello@us.army.mil
Sara R. Jaeger*, The New Zealand Institute for Plant and Food Research Limited, 120 Mt Albert Road, Sandringham, Auckland 1025, New Zealand. E-mail address: sara.jaeger@plantandfood.co.nz
Julien Delarue*, AgroParisTech, 1 avenue des olympiades, 91744 Massy, France. E-mail address: julien.delarue@agroparistech.fr
Isabelle Boutrolle, Danone Research, Route de la Vauves – RD 128, 91767 Palaiseau, France. E-mail address: isabelle.boutrolle@danone.com
David Thomson, MMR Research Worldwide Inc., Wallingford House, 46 High Street, Wallingford OX10 0DB, UK. E-mail address: D.Thomson@mmr-research.com
Michel Rogeaux, Consumer Science, Danone Research, Daniel Carasso Center, RD 128, 91767 Palaiseau Cedex, France. E-mail address: Michel.Rogeaux@danone.com
Larry Lockshin* and Simone Mueller, Ehrenberg Bass Institute for Marketing Science, University of South Australia, GPO Box 2471, Adelaide 5000, Australia. E-mail address: Larry.Lockshin@unisa.edu.au, simone.mueller@unisa.edu.au
Jayson L. Lusk, Department of Agricultural Economics, Oklahoma State University, 411 Ag Hall, Stillwater, OK 74078, USA. E-mail address: jayson.lusk@okstate.edu
Collin R. Payne*, College of Business, Marketing Department, New Mexico State University, MSC 5280, PO Box 30001, Las Cruces, NM 88003-8001, USA. E-mail address: crp@nmsu.edu
Brian Wansink, Cornell University, Department of Applied Economics and Management, 110 Warren Hall, Ithaca, NY 14853-7801, USA. E-mail address: wansink@cornell.edu
Isabelle Lesschaeve*, Vineland Research and Innovation Centre, 4890 Victoria Avenue North, PO Box 4000, Vineland Station L0R2E0, Ontario, Canada. E-mail address: Isabelle.Lesschaeve@vinelandresearch.com
Johan Bruwer, The University of Adelaide, Australia, School of Agriculture, Food and Wine, Wine Science and Business Group, Waite Campus, Glen Osmond, SA 5064, Australia. E-mail address: johan.bruwer@adelaide.edu.au
B.T. Carr, Carr Consulting, 1215 Washington Avenue, Suite 203, Wilmette, IL 60091, USA. E-mail address: tom.carr@carrconsulting.net
J. Scholderer, Department of Marketing and Statistics, Aarhus School of Business, Aarhus University, Haslegaardsvej 10, DK-8210 Aarhus V, Denmark. E-mail address: sch@asb.dk
V.-A. Phan* and M.A.J.S. van Boekel, Product Design and Quality Management, Wageningen University, Bomenweg 2, Buildingnummer 307, 6703 HD Wageningen, The Netherlands. E-mail address: van-anh.phan@wur.nl
M. Dekker and U....
| Erscheint lt. Verlag | 30.8.2010 |
|---|---|
| Sprache | englisch |
| Themenwelt | Technik ► Lebensmitteltechnologie |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-84569-997-1 / 1845699971 |
| ISBN-13 | 978-1-84569-997-0 / 9781845699970 |
| Haben Sie eine Frage zum Produkt? |
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Geräteliste und zusätzliche Hinweise
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