Design Sprint - Richard Banfield, C. Todd Lombardo, Trace Wax

Design Sprint

A Practical Guidebook for Building Great Digital Products
Buch | Softcover
272 Seiten
2015
O'Reilly Media (Verlag)
978-1-4919-2317-7 (ISBN)
39,95 inkl. MwSt
With more than 500 new apps entering the market every day, what does it take to build a successful digital product?

You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide shows you exactly what a design sprint involves and how you can incorporate the process into your organization.

Design sprints not only let you test digital product ideas before you pour too many resources into a project, they also help everyone get on board—whether they’re team members, decision makers, or potential users. You’ll know within days whether a particular product idea is worth pursuing.

Design sprints enable you to:
  • Clarify the problem at hand, and identify the needs of potential users
  • Explore solutions through brainstorming and sketching exercises
  • Distill your ideas into one or two solutions that you can test
  • Prototype your solution and bring it to life
  • Test the prototype with people who would use it

The CEO and Co-Founder of Boston-Based User Experience Agency Fresh Tilled Soil, Richard Banfield wears the strategic hat around the office. He's worked his way up the web marketing food chain, starting with online ad sales at MultiChoice, Africa's largest TV and Internet media business. Richard was in the thick of it during the heady dot-com years, founding Acceleration, an international e-marketing business headquartered in London. He has never met a whiteboard he didn't like.

In a world of hyper-specialization, C. Todd Lombardo stands in the intersections and sees the connections that revolve around us. As an Innovation Architect at Constant Contact's InnoLoft, he facilitates product and service design sprints for a wide range of external startups and internal product teams. C. Todd is also a member of the adjunct faculty at Madrid's prestigious IE Business School where he teaches courses on Creativity, Innovation, Design-Thinking and Communication.

After a career in user experience design and research at companies like Microsoft and Nuance, Trace Wax then became a developer at Pivotal Labs, and is now a Managing Director at thoughtbot. He has facilitated numerous product design sprints, and is an author and maintainer of thoughtbot's design sprint methodology repository. He's brought Lean and Agile methodology to many large companies and small startups, helping teams to focus, prioritize, and become happy and productive

The design sprints described in this book evolved from within Google and i've seen it worked miracles. This book is an excellent resource in learning how to do it yourself. Scott Jenson, Product Lead at Google.

Erscheint lt. Verlag 17.11.2015
Verlagsort Sebastopol
Sprache englisch
Maße 229 x 226 mm
Gewicht 644 g
Einbandart kartoniert
Themenwelt Informatik Software Entwicklung Software Projektmanagement
Informatik Software Entwicklung User Interfaces (HCI)
Mathematik / Informatik Informatik Theorie / Studium
Informatik Web / Internet Web Design / Usability
Informatik Weitere Themen Smartphones / Tablets
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
Schlagworte App Entwicklung • User Experience Design
ISBN-10 1-4919-2317-2 / 1491923172
ISBN-13 978-1-4919-2317-7 / 9781491923177
Zustand Neuware
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