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Broken Promises

Unconventional View of What Went Wrong at IBM

G.Bruce Friesen (Autor)

Buch | Hardcover

224 Seiten

1996
Harvard Business Review Press (Verlag)
978-0-87584-654-5 (ISBN)

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This text examines IBM's culture and history, looking at various challenges that have faced the company. Illustrating that IBM's poor performance in the 1990s is part of a repeated pattern, it argues that IBM's biggest problems have stemmed from breaking commitments to its employees and customers.

Part 1 Winning and losing: the market clobbers IBM; moving towards a precipice; the paradox of success. Part 2 IBM's mega-strategy: a single face to the customer; the loyalty system. Part 3 A company in crisis: hitting the wall; paradigm paralysis. Part 4 Who was at fault?: management's responsibility; IBM as a victim of the pundits. Part 5 Prospects for change: trying to transform IBM's corporate culture; the future of IBM; lessons for the large corporation.

Erscheint lt. Verlag	1.6.1996
Zusatzinfo	Illustrations, unspecified
Sprache	englisch
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik
ISBN-10	0-87584-654-8 / 0875846548
ISBN-13	978-0-87584-654-5 / 9780875846545
Zustand	Neuware