Business Communication Essentials with MyBCommLab, Global Edition - Courtland Bovee, John Thill

Business Communication Essentials with MyBCommLab, Global Edition

Media-Kombination
2015 | 7th edition
Pearson Education Limited
978-1-292-09338-3 (ISBN)
98,55 inkl. MwSt
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For courses in Business Communication. This package includes MyBCommLab(R). Building Modern Communication Skills to Launch Your Career Business Communication Essentials equips students with fundamental skills for a career in the modern, mobile workplace. With comprehensive coverage of writing, listening, and presentation strategies in a contemporary context, this text balances basic business English, communication approaches, and the latest technology in one accessible volume. Over the last two decades, business communication has been in constant flux, with email, web content, social media, and now mobile changing the rules of the game. In the Seventh Edition, Bovee and Thill provide abundant exercises, tools, and online resources to prepare students for the new reality of mobile communications and other emerging trends, ensuring a bright start in the business world. This package includes MyBCommLab(R), an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
MyBCommLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

1. Professional Communication in Today’s Digital, Social, Mobile World

2. Collaboration, Interpersonal Communication, and Business Etiquette

3. Planning Business Messages

4. Writing Business Messages

5. Completing Business Messages

6. Crafting Messages for Digital Channels

7. Writing Routine and Positive Messages

8. Writing Negative Messages

9. Writing Persuasive Messages

10. Understanding and Planning Reports and Proposals

11. Writing and Completing Reports and Proposals

12. Developing and Delivering Business Presentations

13. Building Careers and Writing Résumés

14. Applying and Interviewing for Employment

 

Appendix A. Format and Layout of Business Documents

Appendix B. Documentation of Report Sources

Appendix C. Correction Symbols

 

Handbook of Grammar, Mechanics, and Usage

Answer Key

Index

Verlagsort Harlow
Sprache englisch
Maße 220 x 275 mm
Gewicht 1140 g
Themenwelt Schulbuch / Wörterbuch Schulbuch / Berufs- und Fachschule
Wirtschaft Betriebswirtschaft / Management
ISBN-10 1-292-09338-2 / 1292093382
ISBN-13 978-1-292-09338-3 / 9781292093383
Zustand Neuware
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