Legends in Consumer Behavior: Morris B. Holbrook

Jagdish N. Sheth, Ph.D., is the Charles H. Kellstadt Professor of Marketing at Emory University, Goizueta Business School. He is known nationally and internationally for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. When he joined Emory’s faculty in 1991, Professor Sheth had nearly 30 years of combined experience in marketing from the University of Southern California, the University of Illinois, Columbia University, and Massachusetts Institute of Technology. Throughout his career, Professor Sheth has offered more than a thousand presentations in at least 20 countries. He has also provided consultancy for numerous companies in the United States, Europe, and Asia. His client list includes AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, Whirlpool, and others. Currently, Professor Sheth sits on the Board of Directors of several public companies including Norstan, Cryo Cell International, and Wipro Limited. Professor Sheth’s accolades include “Outstanding Marketing Educator,” an award presented by the Academy of Marketing Science, the “Outstanding Educator” award twice-presented by Sales and Marketing Executives International, and the P.D. Converse Award for his outstanding contributions to theory in marketing, presented by the American Marketing Association. Professor Sheth is the recipient of the two highest awards given by the American Marketing Association: the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Award. In 1996, Professor Sheth was selected as the Distinguished Fellow of the Academy of Marketing Science. The following year, he was awarded the Distinguished Fellow award from the International Engineering Consortium. Professor Sheth is also a Fellow of the American Psychological Association (known as APA). In 2014, he was awarded the William Wilkie Award, Marketing for a Better World by the American Marketing Association. Professor Sheth has authored or coauthored hundreds of articles and books. In 2000, he and Andrew Sobel published the best seller, Clients for Life. In 2001, Value Space, which he coauthored with Banwari Mittal, was published. Professor Sheth’s most popular book, The Rule of Three, was coauthored with Dr Rajendra Sisodia and published in 2002. He has since written notable publications: Tectonic Shift, Firms of Endearment, and The 4 A’s of Marketing.

Volume 1 :TRADITIONAL DECISION-ORIENTED APPROACHES: ATTITUDE INFORMATION-PROCESSING, AND FEATURES-PERCEPTIONS-AFFECT MODELS
Attitude Models
Multi-attribute Attitude Models: A Comparative Analysis - Morris B. Holbrook and James M. Hulbert
Comparing Multiattribute Attitude Models by Optimal Scaling - Morris B. Holbrook
Beyond Attitude Structure: Toward the Informational Determinants of Attitude - Morris B. Holbrook
Assessing the Real-to-Artificial Generalizability of Multiattribute Attitude Models in Tests of New Product Designs - Morris B. Holbrook and William J. Havlena
Information-Processing Models
A Study of the Interface between Attitude Structure and Information Acquisition Using a Questionnaire-based Information-display Sheet - Morris B. Holbrook and Karl A. Maier
Attitude Structure and Search: An Integrative Model of Importance-directed Information Processing - Morris B. Holbrook, David A. Velez and Gerard J. Tabouret
Importance, Elicitation Order, and Expectancy × Value - Michael J. Ryan and Morris B. Holbrook
Perceptual Veridicality
Perceptual Veridicality in Esthetic Communication: A Model, General Procedure, and Illustration - Morris B. Holbrook and Stephen A. Bertges
Detecting the Differences in Jazz: A Comparison of Methods for Assessing Perceptual Veridicality in Applied Aesthetics - Morris B. Holbrook and Joel Huber
Refinements in Preference Models
Feature Interactions in Consumer Judgments of Verbal versus Pictorial Presentations - Morris B. Holbrook and William L. Moore
Situational Psychophysics and the Vending-Machine Problem - Joel Huber, Morris B. Holbrook and Susan Schiffman
Estimating Temporal Trends in Preferences Measured by Graded Paired Comparisons - Joel Huber and Morris B. Holbrook
Effects of Competitive Context and of Additional Information on Price Sensitivity - Joel Huber, Morris B. Holbrook and Barbara Kahn
Features-Perceptions-Affect Models
Integrating Compositional and Decompositional Analyses to Represent the Intervening Role of Perceptions in Evaluative Judgments - Morris B. Holbrook
Effects of Tempo and Situational Arousal on the Listener’s Perceptual and Affective Responses to Music - Morris B. Holbrook and Punam Anand
The Effects of Situation, Sequence, and Features on Perceptual and Affective Responses to Product Designs: The Case of Aesthetic Consumption - Morris B. Holbrook and Punam Anand
Affective Overtones and Halo Effects
Separating Perceptual Dimensions from Affective Overtones: An Application to Consumer Aesthetics - Morris B. Holbrook and Joel Huber
Using a Structural Model of Halo Effect to Assess Perceptual Distortion due to Affective Overtones - Morris B. Holbrook
Lateralized Preferences
The Formation of Affective Judgments: The Cognitive-Affective Model versus the Independence Hypothesis - Punam Anand, Morris B. Holbrook and Debra Stephens
The Convergent Validity of Dichotic Listening and Hemispheric Priming as Methods for Studying Lateralized Differences in Affective Responses - Punam Anand and Morris B. Holbrook
Perspectives of Other Scholars
Reflections on the (Wonderful) Work of Morris Holbrook - Mark I. Alpert
Morris the Renaissance Man - Barbara E. Kahn
Commentary – Traditional Decision-Oriented Approaches - James J. Kellaris
Interview of Morris B. Holbrook - Joel Huber
Volume 2: “RADICAL” EXPERIENTIAL VIEWS: THE CONSUMPTION EXPERIENCE AND CUSTOMER VALUE
The Consumption Experience – Concepts
The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun - Morris B. Holbrook and Elizabeth C. Hirschman
Hedonic Consumption: Emerging Concepts, Methods and Propositions - Elizabeth C. Hirschman and Morris B. Holbrook
O, Consumer, How You’ve Changed: Some Radical Reflections on the Roots of Consumption - Morris B. Holbrook
Expanding the Ontology and Methodology of Research on the Consumption Experience - Elizabeth C. Hirschman and Morris B. Holbrook
The Consumption Experience – Extensions
Actions and Reactions in the Consumption Experience: The Complementary Roles of Reasons and Emotions in Consumer Behavior - Morris B. Holbrook, John O’Shaughnessy and Stephen Bell
On the Conceptual Link between Mass Customisation and Experiential Consumption: An Explosion of Subjectivity - Michela Addis and Morris B. Holbrook
The Consumption Experience – Something New, Something Old, Something Borrowed, Something Sold: Part 1 - Morris B. Holbrook
The Consumption Experience – Something New, Something Old, Something Borrowed, Something Sold: Part 2 - Morris B. Holbrook
The Consumption Experience – Something New, Something Old, Something Borrowed, Something Sold: Part 3 - Morris B. Holbrook
The Consumption Experience – Something New, Something Old, Something Borrowed, Something Sold: Part 4 - Morris B. Holbrook
Consumers Just Wanna Have Fantasies, Feelings, and Fun!! - Morris B. Holbrook
Customer Value – Concepts
The Nature of Customer Value: An Axiology of Services in the Consumption Experience - Morris B. Holbrook
Axiology, Aesthetics, and Apparel: Some Reflections on the Old School Tie - Morris B. Holbrook
Introduction to Consumer Value and Conclusions - Morris B. Holbrook
Customer Value – Extensions
The Millennial Consumer in the Texts of Our Times: Experience and Entertainment - Morris B. Holbrook
The Millennial Consumer in the Texts of Our Times: Exhibitionism - Morris B. Holbrook
The Millennial Consumer in the Texts of Our Times: Evangelizing - Morris B. Holbrook
ROSEPEKICECIVECI versus CCV – The Resource-Operant, Skills-Exchanging, Performance-Experiencing, Knowledge-Informed, Competence-Enacting, Co-producer–Involved, Value-Emerging, Customer-Interactive View of Marketing versus the Concept of Customer Value: “
I Can Get It for You Wholesale” - Morris B. Holbrook
Consumption Experiences and Customer Value – Empirical Studies
Quality and Value in the Consumption Experience: Phaedrus Rides Again - Morris B. Holbrook and Kim P. Corfman
The Conceptualisation and Measurement of Consumer Value in Services - Raquel Sánchez-Fernández, M. Ángeles Iniesta-Bonillo and Morris B. Holbrook
The Value of Value: Further Excursions on the Meaning and Role of Customer Value - Martina G. Gallarza, Irene Gil-Saura and Morris B. Holbrook
Perspectives of Other Scholars
Commentary – “Radical” Experiential Views - Martina Gallarza
Morris B. Holbrook: The Value of a Great Researcher and Friend - Raquel Sánchez Fernández
Morris –The Experience - Bernd H. Schmitt
Interview of Morris B. Holbrook - Elizabeth C. Hirschman
Volume 3: EMOTIONS
Emotions in the Consumption Experience – Concepts
The Role of Emotion in the Consumption Experience: Actions and Reactions in Consumer Behavior - Morris B. Holbrook
The Role of Lyricism in Research on Consumer Emotions: Skylark, Have You Anything to Say to Me? - Morris B. Holbrook
Emotions in the Consumption Experience – Empirical Studies
Using versus Choosing: The Relationship of the Consumption Experience to Reasons for Purchasing - Morris B. Holbrook, Donald R. Lehmann and John O’Shaughnessy
Emotion in the Consumption Experience: Toward a New Model of the Human Consumer - Morris B. Holbrook
The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior - William J. Havlena and Morris B. Holbrook
Assessing the Validity of Emotional Typologies - William J. Havlena, Morris B. Holbrook and Donald R. Lehmann
A Stochastic Three-Way Unfolding Model for Asymmetric Binary Data - Wayne S. DeSarbo, Donald R. Lehmann, Morris B. Holbrook, William J. Havlena and Sunil Gupta
Emotions and Consumption over Time – Empirical Studies
Play as a Consumption Experience: The Roles of Emotions, Performance, and Personality in the Enjoyment of Games - Morris B. Holbrook, Robert W. Chestnut, Terence A. Oliva and Eric A. Greenleaf
An Approach to Investigating the Emotional Determinants of Consumption Durations: Why Do People Consume What They Consume for as Long as They Consume It? - Morris B. Holbrook and Meryl P. Gardner
How Motivation Moderates the Effects of Emotions on the Duration of Consumption - Morris B. Holbrook and Meryl P. Gardner
Illustrating a Dynamic Model of the Mood-Updating Process in Consumer Behavior - Morris B. Holbrook and Meryl P. Gardner
Emotions in Advertising – Concepts and Typologies
The Role of Emotion in Advertising - Morris B. Holbrook and John O’Shaughnessy
Toward a Standardized Emotional Profile (SEP) Useful in Measuring Responses to the Nonverbal Components of Advertising - Morris B. Holbrook and Rajeev Batra
The Role of Emotion in Advertising Revisited: Testing a Typology of Emotional Responses - Morris B. Holbrook and Richard A. Westwood
Developing a Typology of Affective Responses to Advertising - Rajeev Batra and Morris B. Holbrook
Emotions and Responses to Advertising – Empirical Studies
Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising - Morris B. Holbrook and Rajeev Batra
A Three-Component Model of Attitude toward the Ad: Effects of the Zipping and Zapping of Television Commercials - T. J. Olney, Rajeev Batra and Morris B. Holbrook
Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time - Thomas J. Olney, Morris B. Holbrook and Rajeev Batra
Perspectives of Other Scholars
Commentary – Emotions - Rajeev Batra
Emotions and Consumption Experiences: An Emotional Retrospective - William J. Havlena
Commentary – Emotions - T. J. Olney
Interview of Morris B. Holbrook - Meryl P. Gardner
Volume 4: ESTHETICS AND TASTES, PART I: ART AND ENTERTAINMENT
Consumer Esthetics – Basic Concepts
Some Preliminary Notes on Research in Consumer Esthetics - Morris B. Holbrook
Symbolic Consumer Behavior: An Introduction - Morris B. Holbrook and Elizabeth C. Hirschman
Introduction: The Esthetic Imperative in Consumer Research - Morris B. Holbrook
Progress and Problems in Research on Consumer Esthetics - Morris B. Holbrook
Concepts from the Philosophy and Psychology of Art
Artistic Creation, Artworks, and Aesthetic Appreciation: Some Philosophical Contributions to Nonprofit Marketing - Morris B. Holbrook and Robert B. Zirlin
Chasing the Wundt Curve: An Adventure in Consumer Esthetics - Punam Anand and Morris B. Holbrook
The Eye of the Beholder: Beauty as a Concept in Everyday Discourse and the Collective Photographic Essay - Morris B. Holbrook
Challenging Conventions in Arts Marketing: Experiencing the Skull - Alan Bradshaw, Finola Kerrigan and Morris B. Holbrook
Empirical Studies of Real versus Artificial Esthetic Objects
Cue Configurality in Esthetic Responses - Morris B. Holbrook and William L. Moore
The Use of Real versus Artificial Stimuli in Research on Visual Esthetic Judgments - Joel Huber and Morris B. Holbrook
On the Importance of Using Real Products in Research on Merchandising Strategy - Morris B. Holbrook
Empirical Studies of Esthetic Responses over Time
The Determinants of Esthetic Value and Growth - Joel Huber and Morris B. Holbrook
A Dynamic Spatial Analysis of Changes in Aesthetic Responses - Morris B. Holbrook, Eric A. Greenleaf and Robert M. Schindler
Empirical Studies of Movie Audiences
What’s an Oscar Worth? An Empirical Estimation of the Effects of Nominations and Awards on Movie Distribution and Revenues - John C. Dodds and Morris B. Holbrook
The Role of Actors and Actresses in the Success of Films: How Much Is a Movie Star Worth? - W. Timothy Wallace, Alan Seigerman and Morris B. Holbrook
Modeling the Appeal of Movie Features to Demographic Segments of Theatrical Demand - Ignacio Redondo and Morris B. Holbrook
Consumers’ Identification and Beyond: Attraction, Reverence, and Escapism in the Evaluation of Films - Michela Addis and Morris B. Holbrook
Empirical Studies of Sports as Entertainment
Market Success as a Criterion for Assessing Player Contributions in Sports Businesses via a Regression-based Approach Using Adjusted Performance Measures and Quasi-dummy Variables - Morris B. Holbrook
An Updating Model of Salary Adjustments in Major League Baseball: How Much Is a Home Run Worth? - Morris B. Holbrook and Clifford J. Shultz, II
Perspectives of Other Scholars
A Commentary on the Contributions of Morris Holbrook - Suman Basuroy and Aaron Gleiberman
Portrait of the Artist as a Young Cat: Holbrook, Aesthetics, and Marketing - Peter H. Bloch
Analyzing Audiences, Framing Films, and Research Realities - Charles B. Weinberg
Interview of Morris B. Holbrook - Finola Kerrigan
Volume 5: ESTHETICS AND TASTES, PART II: EFFECTS OF PERSONALITY, CLASS, AND EXPERTISE
Effects of Personality on Tastes
Patterns, Personalities, and Complex Relationships in the Effects of Self on Mundane Everyday Consumption: These Are 495 of My Most and Least Favorite Things - Morris B. Holbrook
A Reexamination of Self-Monitoring and Judgments of Furniture Designs - Morris B. Holbrook, Michael R. Solomon and Stephen Bell
Combining Esthetic and Social Value to Explain Preferences for Product Styles with the Incorporation of Personality and Ensemble Effects - Stephen S. Bell, Morris B. Holbrook and Michael R. Solomon
Romanticism and Wanderlust: An Effect of Personality on Consumer Preferences - Morris B. Holbrook and Thomas J. Olney
Effects of Class on Tastes
The Three Faces of Elitism: Postmodernism, Political Correctness, and Popular Culture - Morris B. Holbrook
An Empirical Approach to Representing Patterns of Consumer Tastes, Nostalgia, and Hierarchy in the Market for Cultural Products - Morris B. Holbrook
Market Clustering Goes Graphic: The Weiss Trilogy and a Proposed Extension - Morris B. Holbrook
Death of the Arts Snob? Americans Have Become Omnivorous Culture Buffs - Michael J. Weiss, Morris B. Holbrook and John Habich
Class-related Distinctions in American Cultural Tastes - Morris B. Holbrook, Michael J. Weiss and John Habich
Disentangling Effacement, Omnivore, and Distinction Effects on the Consumption of Cultural Activities: An Illustration - Morris B. Holbrook, Michael J. Weiss and John Habich
CB as I See It: Class and Income Morris B. Holbrook
Effects of Expertise on Tastes
Using Connoisseurs to Predict Mass Tastes - Robert M. Schindler, Morris B. Holbrook and Eric A. Greenleaf
Rereading the Encyclopedias of Jazz: Analyses of Data on the Tastes of Readers, Critics, and Musicians from 1955 to 1970 - Morris B. Holbrook
Audience Judgments as the Potential Missing Link between Expert Judgments and Audience Appeal: An Illustration Based on Musical Recordings of “My Funny Valentine” - Morris B. Holbrook, Kathleen T. Lacher and Michael S. LaTour
On the Commercial Exaltation of Artistic Mediocrity: Books, Bread, Postmodern Statistics, Surprising Success Stories, and the Doomed Magnificence of Way Too Many Big Words - Morris B. Holbrook
Expert Judgments versus Popular Tastes in the Case of Motion Pictures
Popular Appeal versus Expert Judgments of Motion Pictures - Morris B. Holbrook
The Role of Ordinary Evaluations in the Market for Popular Culture: Do Consumers Have “Good Taste”? - Morris B. Holbrook
Taste versus the Market: An Extension of Research on the Consumption of Popular Culture - Morris B. Holbrook and Michela Addis
Art versus Commerce in the Movie Industry: A Two-Path Model of Motion-Picture Success - Morris B. Holbrook and Michela Addis
Perspectives of Other Scholars
Intimations of Alterity: Meadows in the Mist and Music in the Night - Douglas Brownlie
Commentary – Esthetics and Tastes, Part II - Mark C. Gridley
Conversations at the Green Peridot – Highlights and Lowlights: A Commentary on My Friend Morris Holbrook - Kathleen T. Lacher
Interview of Morris B. Holbrook - Michela Addis
Volume 6: NOSTALGIA AND AGE-RELATED PREFERENCES
Nostalgia – Concepts and Summaries
Echoes of the Dear Departed Past: Some Work in Progress on Nostalgia - Morris B. Holbrook and Robert M. Schindler
On the New Nostalgia: “These Foolish Things” and Echoes of the Dear Departed Past - Morris B. Holbrook
Nostalgia Proneness
Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes - Morris B. Holbrook
Nostalgia Proneness and Consumer Tastes - Morris B. Holbrook
Age-Related Preference Peaks and Moderating Effects
Some Exploratory Findings on the Development of Musical Tastes - Morris B. Holbrook and Robert M. Schindler
What Do MBA’s like? - Morris B. Holbrook
Critical Periods in the Development of Men’s and Women’s Tastes in Personal Appearance - Robert M. Schindler and Morris B. Holbrook
Age, Sex, and Attitude toward the Past as Predictors of Consumers’ Aesthetic Tastes for Cultural Products - Morris B. Holbrook and Robert M. Schindler
Market Segmentation Based on Age and Attitude toward the Past: Concepts, Methods, and Findings Concerning Nostalgic Influences on Customer Tastes - Morris B. Holbrook and Robert M. Schindler
Nostalgia for Early Experience as a Determinant of Consumer Preferences - Robert M. Schindler and Morris B. Holbrook
Interpretive Studies of Nostalgia
“These Foolish Things, The Dear Departed Past,” and the Songs of David Frishberg: A Commentary and Critique - Morris B. Holbrook
Collectors and Collecting - Russell W. Belk, Melanie Wallendorf, John Sherry, Morris Holbrook, Scott Roberts
Collecting in a Consumer Culture - Russell W. Belk, Melanie Wallendorf, John F. Sherry, Jr. and Morris B. Holbrook
The Retailing of Performance and the Performance of Service: The Gift of Generosity with a Grin and the Magic of Munificence with Mirth - Morris B. Holbrook
(Book Review) Rocking the Ages: The Yankelovich Report on Generational Marketing by J. Walker Smith and Ann Clurman - Morris B. Holbrook
Book Review: Marketing – The Retro Revolution by Stephen Brown - Morris B. Holbrook
Nostalgic Bonding: Exploring the Role of Nostalgia in the Consumption Experience - Morris B. Holbrook and Robert M. Schindler
Time Travels in Retrospace: Unpacking My Grandfather’s Trunk – Some Introspective Recollections of Life on the Brule - Morris B. Holbrook
Perspectives of Other Scholars
Morris Holbrook’s Levels of Nostalgia: An Invitation to a Research Journey - Susan L. Holak
Play it Again Morris: On Pianos, the Past, and all that Jazz - Pauline Maclaran
Missing Morris: Reminiscences, Retrospection, and Rigorous Research - Jonathan E. Schroeder
Interview of Morris B. Holbrook - Robert M. Schindler
Volume 7: QUANTITATIVE METHODS: MDS, MDA, CCA, AND BEYOND
Early Works - Letter Perception
Note on Validity of a Mechanical Measure of Inter-Letter Similarity - Morris B. Holbrook
A Comparison of Methods for Measuring the Interletter Similarity between Capital Letters - Morris B. Holbrook
Effect of Subjective Verbal Uncertainty on Perception of Typographical Errors in a Proofreading Task - Morris B. Holbrook
Effect of Subjective Interletter Similarity, Perceived Word Similarity, and Contextual Variables on the Recognition of Letter Substitutions in a Proofreading Task - Morris B. Holbrook
The Role of Subjective Probability in Mediating the Relationship between Word Frequency and Recognition of Error - Morris B. Holbrook
MDS, MDA, and CCA – Scaling and Spatial Representations
A Test of the Correspondence between Perceptual Spaces Based on Pairwise Similarity Judgments Collected With and Without the Inclusion of Explicit Ideal Objects - Morris B. Holbrook and Rebecca S. Williams
Using Attribute Ratings for Product Positioning: Some Distinctions among Compositional Approaches - Joel Huber and Morris B. Holbrook
Using Canonical Correlation to Construct Product Spaces for Objects with Known Feature Structures - Morris B. Holbrook and William L. Moore
On the Predictive Validity of Joint-Space Models in Consumer Evaluations of New Concepts - William L. Moore and Morris B. Holbrook
Conjoint Analysis of Objects with Environmentally Correlated Attributes: The Questionable Importance of Representative Design - William L. Moore and Morris B. Holbrook
Constructing Joint Spaces from Pick-Any Data: A New Tool for Consumer Analysis - Morris B. Holbrook, William L. Moore and Russell S. Winer
The Pick-Any Procedure versus Multidimensionality-Scaled Correlations: An Empirical Comparison of Two Techniques for Forming Preference Spaces - Morris B. Holbrook and William L. Moore
Situation-specific Ideal Points and Usage of Multiple Dissimilar Brands - Morris B. Holbrook
Applications to the Arts
The Spatial Representation of Responses toward Jazz: Applications of Consumer Esthetics to Mapping the Market for Music - Morris B. Holbrook and Joel Huber
Marketing Strategy and the Structure of Aggregate, Segment-Specific, and Differential Preferences - Morris B. Holbrook and Douglas V. Holloway
Mapping the Market for Esthetic Products: The Case of Jazz Records - Morris B. Holbrook
Assessing the Convergent Validity of Decompositional and Compositional Methods in the Case of Socially Sensitive Perceptions - Morris B. Holbrook and William L. Moore
Nonisomorphism, Shadow Features and Imputed Preferences - Morris B. Holbrook, William L. Moore, Gary N. Dodgen and William J. Havlena
Applications to Leisure Activities
Representing Patterns of Association among Leisure Activities: A Comparison of Two Techniques - Morris B. Holbrook
Allocating Discretionary Time: Complementarity among Activities - Morris B. Holbrook and Donald R. Lehmann
Applications to Fashion
Mapping the Market for Fashion: Complementarity in Consumer Preferences - Morris B. Holbrook and Glenn Dixon
Aims, Concepts, and Methods for the Representation of Individual Differences in Esthetic Responses to Design Features - Morris B. Holbrook
Perspectives of Other Scholars
Commentary – Quantitative Methods - Donna L. Hoffman
Multivariate Morris - Donald R. Lehmann
Commentary – Quantitative Methods - Russell S. Winer
Interview of Morris B. Holbrook - William L. Moore
Volume 8 : QUALITATIVE METHODS, PART I: INTERPRETIVE APPROACHES
Overviews: Semiotics, Hermeneutics, and Interpretive Approaches
The Study of Signs in Consumer Esthetics: An Egocentric Review - Morris B. Holbrook
The Dramatic Side of Consumer Research: The Semiology of Consumption Symbolism in the Arts - Morris B. Holbrook
The Positivistic and Interpretive Sides of Semiotic Research on Artistic Consumption: Hermes Speaks - Morris B. Holbrook
Having Fun with Qualitative Methods or Interpretive Approaches in Marketing and Consumer Research - Morris B. Holbrook
Foreword to Doing Research Projects in Marketing, Management and Consumer Research - Morris B. Holbrook
The Linguistic Turn in Marketing and Consumer Research
Some Further Dimensions of Psycholinguistics, Imagery, and Consumer Response - Morris B. Holbrook
Understanding Consumer Behaviour: The Linguistic Turn in Marketing Research - John O’Shaughnessy and Morris B. Holbrook
On the Scientific Status of Consumer Research and the Need for an Interpretive Approach to Studying Consumption Behavior - Morris B. Holbrook and John O’Shaughnessy
Applications to Advertising
Gender and Genre in the Interpretation of Advertising Text - Barbara B. Stern and Morris B. Holbrook
The Paco Man and What Is Remembered: New Readings of a Hybrid Language - Morris B. Holbrook and Barbara B. Stern
Applications to Literature
Romanticism and Sentimentality in Consumer Behavior: A Literary Approach to the Joys and Sorrows of Consumption - Morris B. Holbrook
Romanticism, Introspection, and the Roots of Experiential Consumption: Morris the Epicurean - Morris B. Holbrook
Closely Read Books – Marketing Literature, Consumption as Text, and the Leaves from our Lives: Slow, Slower, and Slowest - Morris B. Holbrook
ACR Fellows’ Bookshelf - Morris B. Holbrook
Psychoanalytic Application
The Psychoanalytic Interpretation of Consumer Behavior: I Am an Animal - Morris B. Holbrook
Stereography
Stereography in the Social Sciences: An Application Whose Time Has Come - Morris B. Holbrook
Stereographic Visual Displays and the Three-dimensional Communication of Findings in Marketing Research - Morris B. Holbrook
Three-dimensional Stereographic Visual Displays in Marketing and Consumer Research - Morris B. Holbrook
Marketing Applications of Three-dimensional Stereography - Morris B. Holbrook
Explaining the Vividness, Clarity, and Realism of Three-dimensional Stereoscopy - Morris B. Holbrook
Probing Explorations, Deep Displays, Virtual Reality, and Profound Insights: The Four Faces of Stereographic Three-dimensional Images in Marketing and Consumer Research - Morris B. Holbrook and Takeo Kuwahara
Perspectives of Other Scholars
The Prodigal Owl - Stephen Brown
Commentary – Qualitative Methods, Part I - John Deighton
John O’Shaughnessy Interviews Morris B. Holbrook
Interview of Morris B. Holbrook - John O’Shaughnessy
Volume 9 : QUALITATIVE METHODS, PART II: SYMBOLIC CONSUMER BEHAVIOR OR CONSUMPTION SYMBOLISM
Symbolic Consumer Behavior in Films
The Semiology of Cinematic Consumption: Symbolic Consumer Behavior in Out of Africa - Morris B. Holbrook and Mark W. Grayson
An Interpretation: Gremlins as Metaphors for Materialism - Morris B. Holbrook
Seven Routes to Facilitating the Semiological Interpretation of Consumption Symbolism and Marketing Imagery in Works of Art: Some Tips for Wildcats - Morris B. Holbrook
Personal Appearance and Consumption in Popular Culture: A Framework for Descriptive and Prescriptive Analysis - Morris B. Holbrook, Lauren G. Block and Gavan J. Fitzsimons
Consuming the Vampire: Sex, Death, and Liminality - Elizabeth C. Hirschman and Morris B. Holbrook
Consumption Symbolism in Plays, Television, and Music
Consumption Symbolism and Meaning in Works of Art: A Paradigmatic Case - Morris B. Holbrook
The Role of the Humanities in Consumer Research: Close Encounters and Coastal Disturbances - Morris B. Holbrook, Stephen Bell and Mark W. Grayson
Consumption as Communication in the World of Mrs. Cage - Morris B. Holbrook
Entries on “Game Shows” and “Game Show Hosts, Hostesses, and Producers” - Morris B. Holbrook
Entries on ‘Bakr, (Chesney Henry) “Chet” , Brubeck, David Warren, Charles, Ray Robinson, Desmond, Paul and Frishberg, David L. - Morris B. Holbrook
Jazz-Related Symbolism in Films
A Book-Review Essay on the Role of Ambi-diegetic Film Music in the Product Design of Hollywood Movies: Macromarketing in La-La-Land - Morris B. Holbrook
Ambi-diegetic Music in the Movies: The Crosby Duets in High Society - Morris B. Holbrook
The Ambi-Diegesis of ‘My Funny Valentine’ - Morris B. Holbrook
Music Meanings in Movies: The Case of the Crime-Plus-Jazz Genre - Morris B. Holbrook
Art versus Commerce as a Macromarketing Theme in Three Films from the Young-Man-with-a-Horn Genre - Morris B. Holbrook
Reply to Bradshaw, McDonagh, and Marshall: Turn off the Bubble Machine - Morris B. Holbrook
Cinemusical Meanings in Motion Pictures: Commerce, Art, and Brando Loyalty ... or ... De Niro, My God, to Thee - Morris B. Holbrook
Ambi-diegetic Music in Films as a Product-Design and -Placement Strategy: The Sweet Smell of Success - Morris B. Holbrook
When Bad Things Happen to Great Musicians: The Role of Ambi-Diegetic Jazz in Three Tragedepictions of Artistic Genius on the Silver Screen - Morris B. Holbrook
A Cinemusicaliterary Analysis of the American Dream as Represented by Biographical Jazz Comedepictions in the Golden Age of Hollywood Biopics: Blow, Horatio, Blow; O, Jakie, O; Go, Tommy, Go; No, Artie, No - Morris B. Holbrook
Perspectives of Other Scholars
To Morris: A M.A.V.E.R.I.C.K. and Much More - Marylouise Caldwell
Commentary – Qualitative Methods, Part II - John W. Schouten
Interview of Morris B. Holbrook - Alan Bradshaw
Volume 10: QUALITATIVE METHODS, PART III: SUBJECTIVE PERSONAL INTROSPECTION
Subjective Personal Introspection (SPI) – The ACR Trilogy
I’m Hip: An Autobiographical Account of Some Musical Consumption Experiences - Morris B. Holbrook
An Audiovisual Inventory of Some Fanatic Consumer Behavior: The 25-Cent Tour of a Jazz Collector’s Home - Morris B. Holbrook
Steps toward a Psychoanalytic Interpretation of Consumption: A Meta-Meta-Meta-Analysis of Some Issues Raised by the Consumer Behavior Odyssey - Morris B. Holbrook
The Consumer-Behavior Odyssey
From the Log of a Consumer Researcher: Reflections on the Odyssey - Morris B. Holbrook
The Delivery and Consumption of Vacation Performances - Jeffrey F. Durgee, Morris B. Holbrook and John F. Sherry
The Wives of Woodville - Woodville Jeffrey F. Durgee, Morris B. Holbrook and Melanie Wallendorf
Introspective Applications
Just Junior, Dizzy, and Me on the Way to Our Gig - Morris B. Holbrook
Loving and Hating New York: Some Reflections on the Big Apple - Morris B. Holbrook
Tupperware, Tommy Moore, Teddy Bear and Tipper Gore – Pete, Jamie, Stew, Oyster and Morrie’s High School Reunion: Titillation and Titivation in Entelechic Entitulation - Morris B. Holbrook
The Photographic Essay
Customer Value and Autoethnography: Subjective Personal Introspection and the Meanings of a Photograph Collection - Morris B. Holbrook
Consumption Experience, Customer Value, and Subjective Personal Introspection: An Illustrative Photographic Essay - Morris B. Holbrook
Photo Essays and the Mining of Minutiae in Consumer Research: ’bout the Time I Got to Phoenix - Morris B. Holbrook
The Stereographic Photo Essay
Blizzard of 1996 - Morris B. Holbrook
Stereo 3D Representations in Postmodern Marketing Research - Morris B. Holbrook
Breaking Camouflage: Stereography as the Cure for Confusion, Clutter, Crowding, and Complexity - Morris B. Holbrook
Walking on the Edge: A Stereographic Photo Essay on the Verge of Consumer Research - Morris B. Holbrook
Collective Stereographic Photo Essays: An Integrated Approach to Probing Consumption Experiences in Depth - Morris B. Holbrook and Takeo Kuwahara
Illuminations, Impressions, and Ruminations on Romanticism: Some Magical Concepts and Mystical Comments from Morris the Catoptric on the Superiority of Stereoscopy in Visual Representations of Marketing and Consumer Research - Morris B. Holbrook
Journey to Kroywen: An Ethnoscopic Auto-Auto-Auto-Driven Stereographic Photo Essay - Morris B. Holbrook
Perspectives of Other Scholars
To a Fellow Odyssean - Russell Belk
Morris B. Holbrook, Subjective Personal Introspection, and the Hunger Games: A Young Researcher’s Introspective Perspective - Markus Wohlfeil
Commentary – Qualitative Methods, Part III - Arch G. Woodside
Interview of Morris B. Holbrook - Stephen J. Gould
Volume 11: MARKETING APPLICATIONS – BRANDING, COMMUNICATIONS, AND STRATEGY
Branding – Product Image
Product Images: How Structured Rating Scales Facilitate Using a Projective Technique in Hypothesis Testing - Morris B. Holbrook and Neville C. Hughes
Product Imagery and the Illusion of Reality: Some Insights from Consumer Esthetics - Morris B. Holbrook
Perceptions of Western Products in Transforming Socialist Countries: The Moderating Role of Political Orientation - Nader T. Tavassoli, Lauren Goldberg Block, Bernd H. Schmitt and Morris B. Holbrook
The Use of Space-Travel and Rocket-Ship Imagery to Market Commercial Music: How Some Jazz Albums from the 1950s, 1960s, and 1970s Burned Brightly but Fizzled Fast - Morris B. Holbrook and Barbara Stern
Branding – Product Meanings
Understanding and Managing the Brand Space - Pierre Berthon, Morris B. Holbrook and James M. Hulbert
Viewing Brands in Multiple Dimensions - Pierre Berthon, Morris B. Holbrook, James M. Hulbert and Leyland F. Pitt
Branding – Brand Equity
Product Quality, Attributes, and Brand Name as Determinants of Price: The Case of Consumer Electronics - Morris B. Holbrook
Does an Absence of Brand Equity Generalize across Product Classes? - David C. Bello and Morris B. Holbrook
Branding – Brand Loyalty
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty - Arjun Chaudhuri and Morris B. Holbrook
Product-Class Effects on Brand Commitment and Brand Outcomes: The Role of Brand Trust and Brand Affect - Arjun Chaudhuri and Morris B. Holbrook
Communications – Organizational Buying
Decision-specific Conflict in Organizational Buyer Behavior - Michael J. Ryan and Morris B. Holbrook
Modeling Decision-specific Stress: Some Methodological Considerations - Morris B. Holbrook and Michael J. Ryan
Communications – Selling
Influence Processes in Interpersonal Persuasion - Morris B. Holbrook and John O’Shaughnessy
Selling Processes and Buyer Behavior: Theoretical Implications of Recent Research - Noel Capon, Morris B. Holbrook and James M. Hulbert
Communications – Advertising
Two Ways to Evaluate an Advertising Campaign - Morris B. Holbrook
More on Content Analysis in Consumer Research - Morris B. Holbrook
Form versus Content in Predicting Starch Scores - Morris B. Holbrook and Donald R. Lehmann
The Netvertising Image: Netvertising Image Communication Model (NICM) and Construct Definition - Barbara B. Stern, George M. Zinkhan and Morris B. Holbrook
Illustrating a Systematic Approach to Selecting Motion Pictures for Product Placements and Tie-Ins - Ignacio Redondo and Morris B. Holbrook
Marketing Strategy
What Can U.S. Businesses Learn from Political Marketing - Nicholas O′Shaughnessy and Morris B. Holbrook
Beyond Market Orientation: A Conceptualization of Market Evolution - Pierre Berthon, Morris B. Holbrook and James M. Hulbert
Elegy on the Death of Marketing: Never Send to Know Why We Have Come to Bury Marketing but Ask What You Can Do for Your Country Churchyard - Morris B. Holbrook and James M. Hulbert
Perspectives of Other Scholars
The Goodness of Morris B. Holbrook - Arjun Chaudhuri
Commentary – Marketing Applications - Gita V. Johar
On Interpretive Courage: A Profoundly Pre-modern Paean to the Perceptive Postmodern Promise Posed by Morris Holbrook - Randall Rothenberg
Interview of Morris B. Holbrook - Pierre Berthon
Volume 12: MACROMARKETING APPLICATIONS, PART I – ETHICAL CONCERNS, SOCIAL ISSUES, AND ANIMAL COMPANIONS
Ethical Concerns
Ethics in Consumer Research: An Overview and Prospectus - Morris B. Holbrook
Marketing and the Tragedy of the Commons: A Synthesis, Commentary, and Analysis for Action - Clifford J. Shultz, II and Morris B. Holbrook
Ethical Consumption Experiences and Ethical Space - Elizabeth Cooper-Martin and Morris B. Holbrook
Social Issues – Advertising
Mirror, Mirror, on the Wall, What’s Unfair in the Reflections on Advertising? - Morris B. Holbrook
Permissible Puffery versus Actionable Warranty in Advertising and Salestalk: An Empirical Investigation - Alexander Simonson and Morris B. Holbrook
Social Issues – Macromarketing
Higher Than the Bottom Line: Reflections on Some Recent Macromarketing Literature - Morris B. Holbrook
Eine Kleine Nachtmusik: Response to Professor Klein - Morris B. Holbrook
Living It Up in Twitchell’s Branded Nation: Which Way to the Egress? - Morris B. Holbrook
The Paradoxical Relationships between Marketing and Vulnerability - Clifford J. Shultz, II and Morris B. Holbrook
Social Issues – Pop Culture
Times Square, Disneyphobia, HegeMickey, the Ricky Principle, and the Downside of the Entertainment Economy: It’s Fun-Dumb-Mental - Morris B. Holbrook
The Millennial Consumer Enters the Age of Exhibitionism – A Book-Review Essay: Part 1 - Morris B. Holbrook
The Millennial Consumer Enters the Age of Exhibitionism – A Book-Review Essay: Part 2 - Morris B. Holbrook
Must We Have Muzak Wherever We Go? A Critical Consideration of the Consumer Culture - Alan Bradshaw and Morris B. Holbrook
Social Issues – Compulsive and Self-Destructive Consumer Behavior
Book Review of April Lane Benson – I Shop, Therefore I Am: Compulsive Buying and the Search for Self (Oniomania, Ergo Sum: The Complete Guide to Compulsive Buying Disorders) - Morris B. Holbrook
Remembering Chet: Theorizing the Mythology of the Self-Destructive Bohemian Artist as Self-Producer and Self-Consumer in the Market for Romanticism - Alan Bradshaw and Morris B. Holbrook
Animal Companions
Reflections on Rocky - Morris B. Holbrook
Feline Consumption: Ethography, Felologies and Unobtrusive Participation in the Life of a Cat - Morris B. Holbrook
The Katarche of Catology in Research on Marketing: Breakfast at Tiffany’s, Stereography, Subjective Personal Introspection, and Cat - Morris B. Holbrook
A Collective Stereographic Photo Essay on Key Aspects of Animal Companionship: The Truth about Dogs and Cats - Morris B. Holbrook, Debra Lynn Stephens, Ellen Day, Sarah M. Holbrook and Gregor Strazar
Marketing to Pet Owners - Morris B. Holbrook
Animal Companions, Consumption Experiences, and the Marketing of Pets: Transcending Boundaries in the Animal–Human Distinction - Morris B. Holbrook and Arch G. Woodside
Pets and People: Companions in Commerce? - Morris B. Holbrook
Perspectives of Other Scholars
Morris Holbrook is Not a Jesuit - Gene R. Laczniak
Morris Holbrook on Marketing Ethics and Social Issues - N. Craig Smith
Commentary – Macromarketing Applications, Part I - Debra L. Stephens
Interview of Morris B. Holbrook - Clifford J. Shultz, II
Volume 13: MACROMARKETING APPLICATIONS, PART II – MARKETING VERSUS CONSUMER RESEARCH
Another ACR Trilogy
Why Business Is Bad for Consumer Research: The Three Bears Revisited - Morris B. Holbrook
The Consumer Researcher Visits Radio City: Dancing in the Dark - Morris B. Holbrook
Casey at the Conference: Some Reflections on the ACR Experience - Morris B. Holbrook and Ernest Lawrence Thayer
Consumer Research
Whither ACR? Some Pastoral Reflections on Bears, Baltimore, Baseball, and Resurrecting Consumer Research - Morris B. Holbrook
What Is Consumer Research?
Marketing Research
Belk, Granzin, Bristor, and the Three Bears - Morris B. Holbrook
What Is Marketing Research? - Morris B. Holbrook
The Place of Marketing Research on the Business-Research Continuum - Morris B. Holbrook
Marketing Banausea
Some Notes on the Banausic Interrelationships among Marketing Academics and Practitioners - Morris B. Holbrook
The Four Faces of Commodification in the Development of Marketing Knowledge - Morris B. Holbrook
On Eschatology, Onanist Scatology, or Honest Catology? Cats Swinging, Scat Singing, and Cat Slinging as Riffs, Rifts, and Writs in a Catalytic Catechism for the Cataclysm - Morris B. Holbrook
Pursuing Happiness: American Consumers in the Twentieth Century Morris Holbrook (with Stanley Lebergott Book Review – An American in Praxis… The Authority of the Consumer - Morris B. Holbrook (with W.T. Dillard)
From Trash to Fable to Triumph: The Ad(c)ulteration of the American Mind – Adcult USA—The Triumph of Advertising in American Culture - Morris B. Holbrook (with James B. Twitchell)
Looking Back on Looking Backward: A Retrospective Review of Edward Bellamy’s Macromarketing Classic - Morris B. Holbrook
Commentary - Morris B. Holbrook
Weaving Complexity and Business: Engaging the Soul at Work - Morris B. Holbrook (with Roger Lewin and Birute Regine)
Further Thoughts on Marketing Versus Consumer Research – The AMA Task Force
Developing, Disseminating, and Utilizing Marketing Knowledge AMA Task Force on the Development of Marketing Thought
Aftermath of the Task Force: Dogmatism and Catastrophe in the Development of Marketing Thought - Morris B. Holbrook
Holbrook’s Reply to Pechmann: Prelude and Poem - Morris B. Holbrook
Comments on the Report of the AMA Task Force on the Development of Marketing Thought - Morris B. Holbrook
Perspectives of Other Scholars
The “Leading Non-Conformist” – Morris B. Holbrook - Harold H. Kassarjian
Comments on Morris Holbrook – Marketing Legend, Colleague, and Friend - Kent B. Monroe
Cherish the Cats - F. Sherry, Jr.
Interview of Morris B. Holbrook - Ronald Paul Hill
Volume 14: INSPIRATIONAL APPLICATIONS, PART I – MARKETING EDUCATION
Overview
Five Phases in a Personal Journey through the Troubled Waters of Academic Values in a World of Business: Where’s the Beef? - Morris B. Holbrook
Edutainment
Reflections on Jazz and Teaching: Benny and Gene, Woody and We - Morris B. Holbrook and Ellen Day
The Dangers of Educational and Cultural Populism: Three Vignettes on the Problems of Aesthetic Insensitivity, the Pitfalls of Pandering, and the Virtues of Artistic Integrity - Morris B. Holbrook
The Trade-School Mentality
What Do We Produce in the “Knowledge Factory” and for Whom? A Review Essay of The Knowledge Factory by Stanley Aronowitz - Morris B. Holbrook and James M. Hulbert
Universities in the Marketplace: The Commercialization of Higher Education - Morris B. Holbrook (with Derek Bok)
Students as Customers in the Business Model of the University
Does Marketing Need Reform School? On the Misapplication of Marketing to the Education of Marketers - Morris B. Holbrook
Manufacturing Memorable Consumption Experiences from Ivy and Ivory: The Business Model, Customer Orientation, and Distortion of Academic Values in the Post-Millennial University - Morris B. Holbrook
Catering to Consumers or Consuming the Caterers: A Bridge Too Far ... Way Too Far - Morris B. Holbrook
Business-School Ratings
Gratitudes and Latitudes in M.B.A. Attitudes: Customer Orientation and the Business Week Poll - Morris B. Holbrook
Gratitude in Graduate MBA Attitudes: Re-Examining the Business Week Poll - Morris B. Holbrook
Objective Characteristics, Subjective Evaluations, and Possible Distorting Biases in the Business-School Rankings: The Case of U.S. News & World Report - Morris B. Holbrook
Social Issues in Marketing Education
Marketing Education as Bad Medicine for Society: The Gorilla Dances - Morris B. Holbrook
Marketing Miseducation and the MBA Mind: Bullshit Happens - Morris B. Holbrook
Compromise Is so ... Compromised: Goldilocks, Go Home - Morris B. Holbrook
Inspiring Thoughts
On Reaching, Grasping, Flapping, and Flopping - Morris B. Holbrook
A Tribute to John O’Shaughnessy on the Occasion of His Retirement - Morris B. Holbrook
Howard, John A. - Morris B. Holbrook
Remembrance: John A. Howard (1915–1999) - Morris B. Holbrook
In Memoriam- Barbara B. Stern - Morris B. Holbrook
The Ballad of H. Keith Hunt - Morris B. Holbrook
Perspectives of Other Scholars
Morris the Crusader - James M. Hulbert
A Shot in the Dark - Arthur J. Kover
Morris – A Marketing Legend - Robert N. Stinerock
Interview of Morris B. Holbrook - Herbert Jack Rotfeld
Volume 15: INSPIRATIONAL APPLICATIONS, PART II – SCHOLARSHIP AND CREATIVITY
Inspirational Essays
Some Words of Inspiration on Research, Religion, Bach, and Baseball (President’s Column) - Morris B. Holbrook
On Hatching a Program of Consumer Research: An Elephant’s Faithful 100% - Morris B. Holbrook
Seven Pieces of Wisdom on Consumer Research from Sandy, Quarter, Tommy, Matthew, Paul, Dave, and Dolly: A Love Letter to ACR - Morris B. Holbrook
Satiric Commentary
A Note on Sadomasochism in the Review Process: I Hate When That Happens - Morris B. Holbrook
Research Notes: Paper - Anand E. Mush
The Influence of Anxiety: Ephebes, Épées, Posterity, and Preposterity in the World of Stephen Brown - Morris B. Holbrook
Intellectual Structure – Citation Analysis
Book Review: Handbook of Consumer Behavior Edited by Thomas S. Robertson and Harold H. Kassarjian - Morris B. Holbrook
The Intellectual Structure of Consumer Research: A Bibliometric Study of Author Co-citations in the First 15 Years of the Journal of Consumer Research - Donna L. Hoffman and Morris B. Holbrook
On Marketing and Semiotics: What’s Cooking in Denmark? - Morris B. Holbrook
Creativity
Theory Development Is a Jazz Solo: Bird Lives - Morris B. Holbrook
Borders, Creativity, and the State of the Art at the Leading Edge - Morris B. Holbrook
Marketing Across or Beyond, Without Or Among, and At or On the Borders: Some Literal, Littoral, and Literary Ideas Whose Times Definitely Have, Probably Have Not, and Maybe Might Have Come - Morris B. Holbrook
The Role of Myth in Creative Advertising Design: Theory, Process and Outcome Gita - Venkataramani Johar, Morris B. Holbrook and Barbara B. Stern
Adventures in Complexity: An Essay on Dynamic Open Complex Adaptive Systems, Butterfly Effects, Self-Organizing Order, Coevolution, the Ecological Perspective, Fitness Landscapes, Market Spaces, Emergent Beauty at the Edge of Chaos, and All That Jazz - Morris B. Holbrook
Book Review – How Customers Think: Essential Insights Into the Mind of the Market by Gerald Zaltman - Morris B. Holbrook
Playing the Changes on the Jazz Metaphor: An Expanded Conceptualization of Music-, Management-, and Marketing-related Themes - Morris B. Holbrook
“Do You Know ...?” The Jazz Repertoire in Action - Morris B. Holbrook (with Robert R. Faulkner and Howard S. Becker)
Envoi
Farewell Address - Morris B. Holbrook
Perspectives of Other Scholars
Machiavellian Reflections on Morris the Cat: Scholarship and Creativity - Phil Harris
Morris Holbrook: Ars Gratia Artis - Sidney J. Levy
Skylark - Brian Wansink
William L. Wilkie Interviews Morris B. Holbrook - William L. Wilkie
Interview of Morris B. Holbrook