Mylab Business Communication with Pearson Etext -- Access Card -- For Business Communication Today

Key Benefit: For courses in Business Communication The Ever-Changing Mold of Modern Business Communication Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. With each new edition, this text addresses the most essential changes in technology and how they impact the business world, while still addressing timeless business skills such as listening, presenting, and writing.
With a strong focus on mobile connectivity, the Thirteenth Edition is a highly integrated text that blends new topics such as social media in business seamlessly with more traditional entrepreneurial concepts. The flexible text is suitable for all readers seeking to master necessary skills for succeeding in the workplace. With a clear, fluid chapter organization that addresses, develops, and reviews major concepts, Business Communication Today instills crucial business skills readers will need to thrive in an office environment. Key Topics: Professional Communication in a Digital, Social, Mobile World; Collaboration, Interpersonal Communication, and Business Etiquette; Communication Challenges in a Diverse, Global Marketplace; Planning Business Messages; Writing Business Messages; Completing Business Messages; Digital Media; Social Media; Visual Media; Writing Routine and Positive Messages; Writing Negative Messages; Writing Persuasive Messages; Finding, Evaluating, and Processing Information; Planning Reports and Proposals; Writing and Completing Reports and Proposals; Developing Presentations in a Social Media Environment; Enhancing Presentations with Slides and Other Visuals; Building Careers and Writing Resumes; Applying and Interviewing for Employment Market This book is suitable for anyone studying business communication.