Fashion Forecasting
Bloomsbury Academic USA (Verlag)
978-1-62892-546-3 (ISBN)
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Features - Includes 150 color photographs showing current examples - Industry Pro les illustrate the types of job opportunities that exist for students and ground theoretical concepts in real-world application - End-of-chapter summaries, activities, and discussion questions engage students in creative application of concepts New to this Edition - New Chapter 5, "Popular Culture and Forecasting", connects the influence of television, music, movies and social media to the rise of trends - Thoroughly updated Chapter 4, now entitled "Modern Forecasting Methods", features current forecasters such as Trend Tablet, Perclers Paris, and Nelly Rodi Lab - New You Be The Forecaster feature allows students to apply the skills in each chapter in scenarios that simulate real-world career situations Fashion Forecasting STUDIO - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of essential vocabulary - Watch videos that bring chapter concepts to life Teaching Resources - Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and sample test questions.
- PowerPoint(R) presentations include images from the book and provide a framework for lecture and discussion PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501313172. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.
Evelyn L. Brannon is Professor Emerita at Auburn University, USA, where she was an Associate Professor of fashion forecasting, apparel design, entrepreneurship, and consumer preference. Lorynn Divita is an Associate Professor of Apparel Merchandising at Baylor University, USA.
Preface 1. The Fashion Forecasting Process Part One: Forecasting Frameworks 2. Introducing Innovation 3. The Direction of Fashion Change 4. Modern Forecasting Methods Part Two: Fashion Dynamics 5. Popular Culture and Forecasting 6. Color Forecasting 7. Textile Forecasting 8. The Look: Design Concepts and Style Directions Part Three: Marketplace Dynamics 9. Consumer Research 10. Sales Forecasting Part Four: Forecasting at Work 11. Competitive Analysis 12. Presenting the Forecast Glossary Bibliography Credits Index
Erscheint lt. Verlag | 5.11.2015 |
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Zusatzinfo | 150 color illus |
Verlagsort | New York |
Sprache | englisch |
Maße | 205 x 255 mm |
Gewicht | 1390 g |
Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
Technik | |
Wirtschaft | |
ISBN-10 | 1-62892-546-9 / 1628925469 |
ISBN-13 | 978-1-62892-546-3 / 9781628925463 |
Zustand | Neuware |
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