Toward Cross-Channel Management
A Comprehensive Guide for Retail Firms
Seiten
| Ausstattung: Hardcover & eBook
2015
De Gruyter Oldenbourg
978-3-11-041717-3 (ISBN)
De Gruyter Oldenbourg
978-3-11-041717-3 (ISBN)
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In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company’s performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels. In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company’s performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels.
Dr. Felix Brunner (Migros Genossenschaftsbund, Zurich); Prof. Dr. Thomas Rudolph (University of St. Gallen)
Zusatzinfo | Includes a print version and an ebook |
---|---|
Verlagsort | Berlin |
Sprache | englisch |
Maße | 170 x 240 mm |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
Schlagworte | Deutschland • Einzelhandel • Handelsmarketing • Mehrgleisiger Vertrieb • Multikanalvertrieb • Retail trade • Retail trade, Management • Schweiz • Stores, Retail • Vertrieb |
ISBN-10 | 3-11-041717-0 / 3110417170 |
ISBN-13 | 978-3-11-041717-3 / 9783110417173 |
Zustand | Neuware |
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