Exploring Internal Communication

Kevin Ruck is founding director of PR Academy, the largest CIPR qualifications centre providing education, training and coaching for communication professionals. He has spent around 20 years in various communication roles within the telecoms and ICT sectors, latterly focusing on employee communication. Kevin initiated and developed the syllabus for both the Internal Communication Certificate and the Internal Communication Diploma qualifications for the CIPR. He is former Chair of CIPR inside, the sector group for internal communication practitioners and a member of the CIPR's Professional Practices Committee.

Contents: Preface. Part I Internal Communication Theory: Tracking the rise and rise of internal communication, Heather Yaxley and Kevin Ruck; Organisational culture, Donna McAleese; Dimensions of internal communication and implications for employee engagement, Mary Welch; The state of internal communication practice in the UK, Kevin Ruck; Informed employee voice, Kevin Ruck; Communicating change, Paul Harrison; Storytelling is serious business, Laoise O'MurchA'; Employee dialogue: a framework for business success, Nigel M. de Bussy and Lokweetpun Suprawan; A critical and ethical approach to internal communication, Kevin Ruck. Part II Research, Planning and Management: Set yourself up for success, four steps to effective internal communication, Laoise O'MurchA'; Evidence-based practice: internal communication research and measurement, Kevin Ruck; Internal communication planning, Kevin Ruck; Creating an internal communication and engagement dashboard, Guy Bailey and James Harding; Developing your intranet into a great business tool, Mark Morrell; Social media inside a large enterprise, Gloria Lombardi; Getting the language and tone right, Ellen Hake; The role of the internal communication practitioner, Ann Pilkington. Index.