Strategic Management, Binder Ready Version - Jeffrey H. Dyer, Paul C. Godfrey, Robert J. Jensen, David J. Bryce

Strategic Management, Binder Ready Version

Concepts and Cases
Loseblattwerk
504 Seiten
2016
John Wiley & Sons Inc (Verlag)
978-0-470-93738-9 (ISBN)
155,36 inkl. MwSt
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Designed for the Strategic Management course, Strategic Management: Concepts and Tools for Creating Real World Strategy by Jeff Dyer, Paul Godfrey, Robert Jensen, and David Bryce will make your life easier. This text delivers an insightful and concise introduction to the concepts of strategy with a strong mix of professional applications drawing on the authors' personal experiences. Acting as consultants for your classroom, the authors developed this product in a manner that helps to spark ideas, fuel creative thinking and discussion, and introduce innovative learning technologies that aids students. This text is an unbound, three hole punched version.

Jeffrey H. Dyer is the Horace Beasley Professor of Global Strategy, Marriott School of Management, Brigham Young University. He is the only strategy scholar to have published at least five times in both the Strategic Management Journal and Harvard Business Review. He wasranked as one of the most cited management scholars between 1996 and 2006. Paul Godfrey is the William and Roceil Low Professor of Business Strategy in the Marriott School of Management at Brigham Young University. His work has contributed to the understanding of the economic benefits to businesses that engage in corporate social responsibility activities. His research has appeared in top academic journals, including the Academy of Management Review, the Strategic Management Journal, and the Journal of Business Ethics.

Section I. Overview

Chapter 1: What is Strategy?

Section II: External Environment

Chapter 2: External Environment Analysis: Opportunities and Threats

Section III: The Nature of Business Unit Competitive Advantage

Chapter 3: Internal Analysis: Finding a Firm�s Resources and Capabilities

Chapter 4: Cost Advantage

Chapter 5: Differentiation Advantage

Section IV: Corporate Level Strategies

Chapter 6: Corporate Strategy

Chapter 7: Vertical Integration and Outsourcing

Chapter 8: Strategic Alliances (Cooperative Strategies)

Chapter 9: International Strategies

Section V: Strategy in Dynamic Environments

Chapter 10: Innovative Strategies and Business Models

Chapter 11: Competitor Interaction

Section VI: Making and Implementing Strategy

Chapter 12: Strategy Implementation

Chapter 13: Corporate Governance and Ethics

Chapter 14: Strategy and Social Value Organizations

Casebook

Case 1: Walmart: Creating & Sustaining Competitive Advantage

Case 2: Coke and Pepsi: Competing for Leadership in the Beverage Industry

Case 3: Intel A: Dominance in Microprocessors

Case 4: Southwest Airline: Flying High with Low Costs

Case 5: Harley Davidson: Growth Challenges Ahead

Case 6: Intel B: The MacAfee Acquisition

Case 7: How Sourcing Helped Propel Nike to the Top in Athletic Footwear

Case 8: AT&T and Apple Strategic Alliance

Case 9: Samsung: Overtaking Philips, Panasonic, and Sony as the Leader in Consumer Electronics

Case 10: New Business Models from Netflix, Redbox, Hulu and others in Home Movie Entertainment

Case 11: Smart Phone Wars

Case 12: Lincoln Electric in 2013

Case 13: Four Ethical Vignettes

Case 14: Safe Water Network

Additional Cases:

Walmart vs. Amazon.com (recommended for Ch 1, 3, 4, 11)

Skype: Competing with Free (for Ch 10, 4, 11)

Sears: In Need of a Turnaround Strategy (for Ch 13)

Erscheint lt. Verlag 3.6.2016
Verlagsort New York
Sprache englisch
Maße 206 x 277 mm
Gewicht 907 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 0-470-93738-6 / 0470937386
ISBN-13 978-0-470-93738-9 / 9780470937389
Zustand Neuware
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