Strategic Management, Binder Ready Version
John Wiley & Sons Inc (Verlag)
978-0-470-93738-9 (ISBN)
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Jeffrey H. Dyer is the Horace Beasley Professor of Global Strategy, Marriott School of Management, Brigham Young University. He is the only strategy scholar to have published at least five times in both the Strategic Management Journal and Harvard Business Review. He wasranked as one of the most cited management scholars between 1996 and 2006. Paul Godfrey is the William and Roceil Low Professor of Business Strategy in the Marriott School of Management at Brigham Young University. His work has contributed to the understanding of the economic benefits to businesses that engage in corporate social responsibility activities. His research has appeared in top academic journals, including the Academy of Management Review, the Strategic Management Journal, and the Journal of Business Ethics.
Section I. Overview
Chapter 1: What is Strategy?
Section II: External Environment
Chapter 2: External Environment Analysis: Opportunities and Threats
Section III: The Nature of Business Unit Competitive Advantage
Chapter 3: Internal Analysis: Finding a Firm�s Resources and Capabilities
Chapter 4: Cost Advantage
Chapter 5: Differentiation Advantage
Section IV: Corporate Level Strategies
Chapter 6: Corporate Strategy
Chapter 7: Vertical Integration and Outsourcing
Chapter 8: Strategic Alliances (Cooperative Strategies)
Chapter 9: International Strategies
Section V: Strategy in Dynamic Environments
Chapter 10: Innovative Strategies and Business Models
Chapter 11: Competitor Interaction
Section VI: Making and Implementing Strategy
Chapter 12: Strategy Implementation
Chapter 13: Corporate Governance and Ethics
Chapter 14: Strategy and Social Value Organizations
Casebook
Case 1: Walmart: Creating & Sustaining Competitive Advantage
Case 2: Coke and Pepsi: Competing for Leadership in the Beverage Industry
Case 3: Intel A: Dominance in Microprocessors
Case 4: Southwest Airline: Flying High with Low Costs
Case 5: Harley Davidson: Growth Challenges Ahead
Case 6: Intel B: The MacAfee Acquisition
Case 7: How Sourcing Helped Propel Nike to the Top in Athletic Footwear
Case 8: AT&T and Apple Strategic Alliance
Case 9: Samsung: Overtaking Philips, Panasonic, and Sony as the Leader in Consumer Electronics
Case 10: New Business Models from Netflix, Redbox, Hulu and others in Home Movie Entertainment
Case 11: Smart Phone Wars
Case 12: Lincoln Electric in 2013
Case 13: Four Ethical Vignettes
Case 14: Safe Water Network
Additional Cases:
Walmart vs. Amazon.com (recommended for Ch 1, 3, 4, 11)
Skype: Competing with Free (for Ch 10, 4, 11)
Sears: In Need of a Turnaround Strategy (for Ch 13)
Erscheint lt. Verlag | 3.6.2016 |
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Verlagsort | New York |
Sprache | englisch |
Maße | 206 x 277 mm |
Gewicht | 907 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
ISBN-10 | 0-470-93738-6 / 0470937386 |
ISBN-13 | 978-0-470-93738-9 / 9780470937389 |
Zustand | Neuware |
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