OCR Business for A Level

Andy Mottershead and Alex Grant are Senior Examiners at a major awarding body and Judith Kelt is a Team Leader. They have written many successful books together including textbooks and Student Unit Guides.

1: Introduction to business


Chapter 1: Enterprise and business functions
Chapter 2: Business sectors and types of business
Chapter 3: Franchises and co-operatives
Chapter 4: Business size, growth and external growth


2: Business objectives and strategy


Chapter 5: Stakeholders
Chapter 6: Different stakeholder objectives and mission statements
Chapter 7: Corporate social responsibility (CSR)
Chapter 8: Strategy and implementation
Chapter 9: Business plans
Chapter 10: Risk and uncertainty and opportunity cost
Chapter 11: Contingency planning and crisis management
Chapter 12: Models of strategic choice
Chapter 13: Measures of performance – financial and non-financial
Chapter 14: Forecasting
Chapter 15: Decision making and conflicts in decision making
Chapter 16: Decision trees
Chapter 17: Ansoff’s matrix


3: External influences


Chapter 18: The market including physical and non-physical markets
Chapter 19: Demand and supply and market forces
Chapter 20: Competition and market dominance
Chapter 21: The EU, emerging markets and the global context
Chapter 22: International trade and free trade
Chapter 23: Political factors
Chapter 24: Economic factors
Chapter 25: Social and technological factors and the digital revolution
Chapter 26: Ethical factors
Chapter 27: Legal factors
Chapter 28: Environmental factors and external factors and influences
Chapter 29: Causes and effects of change
Chapter 30: Managing change


4: Accounting and finance within a business environment


Chapter 31: Accounting and finance objectives and strategy
Chapter 32: Sources of finance
Chapter 33: Accounting concepts


5: Management accounting


Chapter 34: Costs, revenue and profit
Chapter 35: Break-even analysis and contribution
Chapter 36: Investment appraisal
Chapter 37: Budgets and variance
Chapter 38: Cash-flow and working capital


6: Financial accounting


Chapter 39: Income statements
Chapter 40: Statement of financial position
Chapter 41: Ratio analysis
Chapter 42: External influences on accounting and finance


7: Human resource management within a business environment


Chapter 43: Human resource management objectives
Chapter 44: Organisation
Chapter 45: Communication


8: The workforce


Chapter 46: Workforce planning
Chapter 47: Recruitment, selection and training
Chapter 48: Appraisal
Chapter 49: Redundancy and dismissal


9: Management


Chapter 50: Functions of management and leadership
Chapter 51: Motivation
Chapter 52: Employer/employee relations: trade unions and consultation
Chapter 53: Employer/employee relations: employment law


10: Marketing within a business environment


Chapter 54: Marketing within a business environment


11: Customer needs


Chapter 55: Identifying customer needs
Chapter 56: Customers and consumers, anticipating consumer needs and the product life cycle


12: The marketing strategy


Chapter 57: Product and service marketing
Chapter 58: The marketing mix
Chapter 59: Price
Chapter 60: Place
Chapter 61: Promotion


13: Operations management within a business environment


Chapter 62: Operations management objectives
Chapter 63: Added value


14: The production process


Chapter 64: Innovation, research and development
Chapter 65: Methods of production
Chapter 66: Project management


15: Productive efficiency


Chapter 67: Productivity
Chapter 68: Economies and diseconomies of scale
Chapter 69: Capacity utilisation and management
Chapter 70: Stock control
Chapter 71: Lean production
Chapter 72: Technology


16: Productive quality (fit for purpose)


Chapter 73: Internal and external quality standards
Chapter 74: Location and logistics