Starting and Running a Small Business For Canadians For Dummies All-in-One
John Wiley & Sons Inc (Verlag)
978-1-118-17282-7 (ISBN)
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The ideal resource for the first-time entrepreneur in a market when small businesses are growing fast
Provides a wealth of management advice based on recent research that shows that when small businesses are successful, they hire
Includes the financial advice that keeps new businesses from folding within their first five years
Offering Canadians everything they need to know about starting their own companies within Canada, this six-book compilation is essential reading for anyone looking to make it big in the world of small business.
John Aylen has a small business that provides marketing and communications services to businesses, institutional clients and not-for-profit organizations of all sizes. He is a regular guest lecturer at the Dobson Centre for Entrepreneurial Studies at McGill University and has been a judge at the John Molson School of Business International MBA Case Competition for more than 10 years. He is the author of a number of books on small business management and contemporary history. He has written widely on business topics for magazines and newspapers in Canada and has edited books on health care and business strategy as well as works of fiction.
Introduction 1 Book I: From Start to Finish and Everything in Between 7
Chapter 1: Small Business Essentials 9
Chapter 2: Getting Started 29
Chapter 3: Operating Your Business 57
Chapter 4: Looking to the Future of Your Business 87
Book II: Intellectual Property 121
Chapter 1: Introducing Intellectual Property 123
Chapter 2: Mastering Patents, Trademarks, and Copyrights 137
Chapter 3: Profiting from Intellectual Property 181
Book III: Business Planning 201
Chapter 1: Knowing Where You Want to Go 203
Chapter 2: Describing Your Marketplace 231
Chapter 3: Weighing Your Business's Prospects 273
Chapter 4: A Sample Business Plan 301
Book IV: Bookkeeping 323
Chapter 1: Basic Bookkeeping: What It Is and Why You Need It 325
Chapter 2: Reporting Results 347
Chapter 3: Computer Options for Your Bookkeeping 373
Book V: Human Resources 381
Chapter 1: The People Picture 383
Chapter 2: Recruiting the Right People 395
Chapter 3: Retention: Critical in Any Business Environment 435
Chapter 4: Monitoring Ongoing Performance 463
Book VI: Marketing 483
Chapter 1: Getting Started in Marketing 485
Chapter 2: Sharpening Your Marketing Focus 509
Chapter 3: Creating and Placing Ads 519
Chapter 4: Reaching Your Market in More Ways 533
Book VII: Online Marketing 549
Chapter 1: Creating an Online Presence for Your Business 551
Chapter 2: Getting Started with Mobile Marketing 563
Chapter 3: Getting Ready to Use SEO and Web Analytics 571
Index 599
| Erscheint lt. Verlag | 1.5.2012 |
|---|---|
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 188 x 234 mm |
| Gewicht | 960 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
| ISBN-10 | 1-118-17282-5 / 1118172825 |
| ISBN-13 | 978-1-118-17282-7 / 9781118172827 |
| Zustand | Neuware |
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