International Business
McGraw-Hill Education (ISE Editions)
978-0-07-116340-8 (ISBN)
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The third edition of this book explains how and why countries differ, presents a thorough review of the economics and politics of international trade and investment, explains the functions and form of the global monetary system, examines the strategies and structures of international business and assesses the various functions of an international business and its special roles.
Part 1 Introduction and overview. Part 2 Country factors: national differences in political economy; differences in culture. Part 3 The global trade and investment environment: international trade theory; the political economy of international trade; foreign direct investment. Part 4 The global monetary system: the foreign exchange market; the international monetary system; the global capital market. Part 5 The strategy and structure of international business: the strategy of international business; the organization of international business; mode of entry and strategic alliances. Part 6 Business operations: exporting, importing and countertrade; global manufacturing and materials management; global marketing and R & D; global human resource management; accounting in the international business; financial management in the international business.
Reihe/Serie | McGraw-Hill International Editions Series |
---|---|
Zusatzinfo | colour illustrations, maps, glossary, index |
Verlagsort | London |
Sprache | englisch |
Gewicht | 1550 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
Wirtschaft ► Volkswirtschaftslehre ► Makroökonomie | |
ISBN-10 | 0-07-116340-9 / 0071163409 |
ISBN-13 | 978-0-07-116340-8 / 9780071163408 |
Zustand | Neuware |
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