New Meanings for Marketing in a New Millennium
Springer International Publishing (Verlag)
978-3-319-11926-7 (ISBN)
This volume includes the full proceedings from the 2001 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California, entitled New Meaning for Marketing in a New Millennium.
Marketing Education.- Teenage Purchasing Behavior.- Gaining an Edge in Marketing Strategy.- Exploring Retail Customer Behaviors.- Marketplace Behaviors.- Contemporary Issues in Channel Management.- Topics in Advertising Research.- Emerging Perspectives in Environmental Marketing.- Identity and Consumer Behavior.- Pricing Issues for the 21 st Century.- Branding and TV Advertising.- Advertising and Promotion.- Current Issues in Marketing Ethics Research: Customer and Company Strategic Issues.- Conflict and Collaboration: Greenpeace and the Corporate World.- Multicultural Purchasing Behavior.- Consumer Behavior, Retailing, and the Internet.- Consumer Decision-Making Processes.- Marketing Management.- Fine tuning Retailer-Supplier Interactions.- Branding and Perception.- Export Marketing.- Perspectives on Salesperson Effectiveness and Commitment.- Consumer Behavior Theory.- Marketing Issues for the Future.- Current Issues in Marketing Ethics Research: International Dimensions.- Business-to-Business Marketing Trends.- Outstanding Marketing Teacher Program.- Current Topics in Services.- Emerging Issues in Internet Marketing and Consumer Behavior.- Contemporary Issues in Sports Marketing.- Research Methods.- Current Issues in Modeling and Measurement.- Influences on Service Customers' Intentions: The Physical Environment, Satisfaction, and Value.
Erscheint lt. Verlag | 26.11.2014 |
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Reihe/Serie | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
Zusatzinfo | XXIX, 302 p. |
Verlagsort | Cham |
Sprache | englisch |
Maße | 210 x 279 mm |
Gewicht | 1060 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
Schlagworte | Academy of Marketing Science • Branding • Customer Behavior • Marketing • Marketing research • Marketing strategy |
ISBN-10 | 3-319-11926-5 / 3319119265 |
ISBN-13 | 978-3-319-11926-7 / 9783319119267 |
Zustand | Neuware |
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