AQA A Level Business 1 Third Edition (Wolinski & Coates)
Hodder Education (Verlag)
978-1-4718-3609-1 (ISBN)
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Level: AS/A-level
Subject: Business
First Teaching: September 2015
First Exam: June 2016
Stretch and challenge students with bestselling authors Wolinski and Coates; comprehensive theory, concepts, practice exercises and real world business case studies empower students to reach their potential.
This textbook has been fully revised to reflect the 2015 AQA Business specification, giving you up-to-date material that supports your teaching and student's learning.
- Gives in-depth insight into Business practices and theories - Wolinski and Coates are known
for their comprehensive yet accessible style.
- Ensures students can understand the real world context of what they're learning and apply
their knowledge with fact files on real businesses
- Provides practice exercises at the end of each chapter that reflect the style of the new assessments including multiple choice, short answer, data response and case study questions
John Wolinski and Gwen Coates are both experienced Business authors.
Unit 1: What is business?
Chapter 1: Understanding the nature and purpose of business
Chapter 2: Understanding different business forms
Chapter 3: Understanding businesses operate within an external environment
Unit 2: Managers, leadership and decision making
Chapter 4: Understanding management, leadership and decision making
Chapter 5: Understanding management decision making
Chapter 6: Understanding stakeholders
Unit 3: Decision making to improve marketing performance
Chapter 7: Setting marketing objectives
Chapter 8: Understanding markets and customers
Chapter 9: Making marketing decisions: STP
10: Making marketing decisions: marketing mix
Unit 4: Decision making to improve operational performance
Chapter 11: Setting operational objectives
Chapter 12: Analysing operational performance
Chapter 13: Making operation decisions: efficiency and productivity
Chapter 14: Making operational decisions: improving quality
Chapter 15: Making operational decisions: managing inventory and supply chains
Unit 5: Making decisions to improve financial performance
Chapter 16: Setting financial objectives
Chapter 17: Analysing financial performance
Chapter 18: Making financial decisions: sources of finance
Chapter 19: Making financial decisions: cash flow, profits
Unit 6: Decision making to improve HR performance
Chapter 20: Setting HR objectives
Chapter 21: Analysing HR performance
Chapter 22: Making HR decisions: organisational design and human resource flow
Chapter 23: Making HR decisions: motivation and engagement
Chapter 24: Making HR decisions: employer–employee relations
| Erscheint lt. Verlag | 27.3.2015 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 211 x 277 mm |
| Gewicht | 1548 g |
| Themenwelt | Schulbuch / Wörterbuch |
| Wirtschaft ► Betriebswirtschaft / Management | |
| ISBN-10 | 1-4718-3609-6 / 1471836096 |
| ISBN-13 | 978-1-4718-3609-1 / 9781471836091 |
| Zustand | Neuware |
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