Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
Springer International Publishing (Verlag)
978-3-319-10911-4 (ISBN)
This volume includes the full proceedings from the 2012 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, entitled Marketing Dynamism & Sustainability: Things Change, Things Stay the Same.
lt;p>International Consumer Behavior.- Managing Performance in a Sustainable Environment.- Music, Athletes, Simplicity and Organizational Engagement.- Creating Unique Marketing Approaches.- Mood, Religion and Market Orientation.- Exploring the On-line Consumer.- The Online Learning Environment: Delivering Quality?.- Management and Marketing Collaboration I.- Mixing Old and New Media: Insights into Media Selection.- Online Behavior and Value Creation.- Ethics Marketing: Understanding.- Potpurri des Services.- Marketing Buzz and Advertising Copy.- Strategic Marketing Management.- Using Private Labels and Store Atmospheric as Heuristics.- Social Media and Consumer Attitudes.- Conceptualization of Value Co-creation.- The Study of Marketing Institutions.- Managing the Customer Service Experience.- Value Co-creation: Consumer Interactions and Technology.- Branding and Shoppers.- Brands, Governments and Corporations.- The 3 T's: Relationship Importance for Theaters, Tribes and Tourists.- Consumers' Ethical Evaluations and Behaviors.- How Advances in Technology and Sustainability are Changing the Retail Landscape.- Sustainability in the Apparel Supply Chain.- Materialism and Conspicuous Consumption.- Value Co-creation and Digital Environment.- Going "Green" and the Effects on Consumer Evaluations.- Brands and Consumers.- Latin American Marketing Issues II.- Value Co-creation for Firms, Services, and Markets.- Issues in New Technology Usage.- Pedagogical Techniques and the Role of Students in Marketing Education.- Marketing's Role in Supply Chain Success.- Assessing Student Learning & Required Skills.- Celebrity Endorsements and Celebrity Brands.- What Does Brand Image Tell US About Brand Stability?.- Research Frameworks, Influences, and Sustainability Trends.- "The Price Made Me Do It!" Consumer Reactios to Pricing Signals.- Consumer Decision-Making and Learning.- Product and Branding Issues.- Achieving a Sustainable Supply Chain.- Consumer Welfare and Marketing Promotions.- The Challenge of Setting Prices and the Impact of the Firm.- Social Marketing Research: Measures, Analyses, and Implication Issues.- New Frontiers in Marketing Communication.- Can Climate Change Salespeople?.- The Power of Emotions and Norms on Exchange Behavior.- Entrepreneurs, Networks and Success.- International Branding.- The Teaching of Social Media Marketing.- Social Media.- Perspectives on Source Effects.- Corporate Social Responsibility.- Buyers and Sellers.- Intelligence and Salesperson's Effectiveness.- Understanding Customer Loyalty and Customer Value Perceptions.- When Consumers Get Emotional.- Corporate Social Responsibility: Social and Sustainable Marketing.- Managing Supply Chain Relationships.- Exploring the On-line Offering.- eCommerce II.- The Influence of Perceived Control on Consumer Attitudes and Behaviors.- Marketing Theory and Strategy.- Managing Complexity and Risk in Supply Chains.- Young Consumers.- Consumer Identity and Sense of Self.- Consumer Response to Product Texture, Packaging and Process.- eCommerce I.- Retailing in the Digital Age and Global Marketplace.- Consumer Emotion and Empowerment.- Management and Marketing Collaboration II.- Internationalization and Methodology.- Organizational Technology Usage.- Consumer Concerns, Beliefs, Values, and Attitudes toward Technology.- Cross Cultural Consumer Behavior.- Research Issues in Branding, Proliferations and Segments.- Understanding Retail Employees and Their Impact on Sales Performance.- Orientations, Norms and Experiences.- Issues on Consumer Motivation.- Latin American Marketing Issues I.- Emotions, Intentions and Impulses.- The Influence of Perceived Control on Consumer Attitudes and Behaviors.- The Influence of Perceived Control on Consumer Attitudes and Behaviors.- Outstanding Marketing Teacher Award Winners' Presentations.
Erscheint lt. Verlag | 14.11.2014 |
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Reihe/Serie | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
Zusatzinfo | XLV, 836 p. |
Verlagsort | Cham |
Sprache | englisch |
Maße | 210 x 279 mm |
Gewicht | 2332 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
Schlagworte | Academy of Marketing Science • Customer Behavior • Marketing • Marketing Engagement • Marketing strategy • Marketing theory |
ISBN-10 | 3-319-10911-1 / 3319109111 |
ISBN-13 | 978-3-319-10911-4 / 9783319109114 |
Zustand | Neuware |
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