Business in Action with MyBizLab, Global Edition - Courtland Bovee, John Thill

Business in Action with MyBizLab, Global Edition

Media-Kombination
2015 | 7th edition
Pearson Education Limited
978-1-292-07717-8 (ISBN)
109,25 inkl. MwSt
For courses in Introduction to Business This package includes MyBizLab(R) An introduction to business text can be comprehensive without being overly complex and overwhelming-and this text proves it! Business in Action, Seventh Edition is uniquely positioned to help today's students become tomorrow's focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect. Teaching and Learning Experiences Use a program that presents a better teaching and learning experience-for you and your students. * Use an objective-driven structure to help students learn and retain information: Every chapter is organized into six segments and paired with clear learning objectives to help students retain complex material. * Build skills, awareness, and insight with strong pedagogy tools: Reinforce key introductory business concepts with end-of-chapter materials, Behind the Scenes chapter-opening vignettes, critical thinking questions, and case studies.
* Extend the value of your textbook with multimedia content: The unique Real-Time Updates system automatically provides weekly content updates, including interactive websites, podcasts, PowerPoint presentations, online videos, PDFs, and articles. * Personalize learning with MyBizLab: Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in MyBizLab. This package includes MyBizLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. MyBizLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

Preface  

Prologue: Using This Course to Help Launch Your Career  

Part 1    Setting the Stage: The Business of Business  

  1   Developing a Business Mindset  

  2   Understanding Basic Economics  

  3   The Global Marketplace  

  4   Business Ethics and Corporate Social Responsibility  

Part 2    Building the Framework: Business Ownership and Entrepreneurship  

  5   Forms of Ownership  

  6   Entrepreneurship and Small-Business Ownership  

Part 3    Guiding the Enterprise: Leadership, Organization, and Operations  

  7   Management Roles, Functions, and Skills  

  8   Organization and Teamwork  

  9   Production Systems  

Part 4    Supporting the Workforce: Motivation and Human Resources  

  10   Employee Motivation  

  11   Human Resources Management  

  12   Labor Relations  

Part 5    Satisfying the Customer: Marketing, Sales, and Customer Support  

  13   The Art and Science of Marketing  

  14   Product and Pricing Strategies  

  15   Distribution and Marketing Logistics  

  16   Customer Communication  

Part 6    Managing the Money: Accounting and Financial Resources  

  17   Financial Information and Accounting Concepts  

  18   Financial Management  

  19   Financial Markets and Investment Strategies  

  20   The Money Supply and Banking Systems  

 

Appendixes

  Appendix A  Business Law  

  Appendix B  Risk Management  

  Appendix C  Information Technology  

  Appendix D  Personal Finance: Getting Set for Life  

Erscheint lt. Verlag 12.1.2015
Verlagsort Harlow
Sprache englisch
Maße 215 x 275 mm
Gewicht 1184 g
Themenwelt Schulbuch / Wörterbuch
Wirtschaft Betriebswirtschaft / Management
ISBN-10 1-292-07717-4 / 1292077174
ISBN-13 978-1-292-07717-8 / 9781292077178
Zustand Neuware
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