Business in Action with MyBizLab, Global Edition
Pearson Education Limited
978-1-292-07717-8 (ISBN)
* Extend the value of your textbook with multimedia content: The unique Real-Time Updates system automatically provides weekly content updates, including interactive websites, podcasts, PowerPoint presentations, online videos, PDFs, and articles. * Personalize learning with MyBizLab: Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in MyBizLab. This package includes MyBizLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. MyBizLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.
Preface
Prologue: Using This Course to Help Launch Your Career
Part 1 Setting the Stage: The Business of Business
1 Developing a Business Mindset
2 Understanding Basic Economics
3 The Global Marketplace
4 Business Ethics and Corporate Social Responsibility
Part 2 Building the Framework: Business Ownership and Entrepreneurship
5 Forms of Ownership
6 Entrepreneurship and Small-Business Ownership
Part 3 Guiding the Enterprise: Leadership, Organization, and Operations
7 Management Roles, Functions, and Skills
8 Organization and Teamwork
9 Production Systems
Part 4 Supporting the Workforce: Motivation and Human Resources
10 Employee Motivation
11 Human Resources Management
12 Labor Relations
Part 5 Satisfying the Customer: Marketing, Sales, and Customer Support
13 The Art and Science of Marketing
14 Product and Pricing Strategies
15 Distribution and Marketing Logistics
16 Customer Communication
Part 6 Managing the Money: Accounting and Financial Resources
17 Financial Information and Accounting Concepts
18 Financial Management
19 Financial Markets and Investment Strategies
20 The Money Supply and Banking Systems
Appendixes
Appendix A Business Law
Appendix B Risk Management
Appendix C Information Technology
Appendix D Personal Finance: Getting Set for Life
Erscheint lt. Verlag | 12.1.2015 |
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Verlagsort | Harlow |
Sprache | englisch |
Maße | 215 x 275 mm |
Gewicht | 1184 g |
Themenwelt | Schulbuch / Wörterbuch |
Wirtschaft ► Betriebswirtschaft / Management | |
ISBN-10 | 1-292-07717-4 / 1292077174 |
ISBN-13 | 978-1-292-07717-8 / 9781292077178 |
Zustand | Neuware |
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