25 Need-To-Know Strategy Tools

Vaughan Evans is an independent strategy consultant  with a background in industry economics. He worked at management and technology consultants Arthur D. Little and at investment bank Bankers Trust. Vaughan graduated from Cambridge and has a Sloan Fellowship with distinction from London Business School. He is the author of four previous books, including the best-selling Financial Times Essential Guide to Writing a Business Plan.

 About the author
Publisher's acknowledgements
Introduction
Top 10 Dos and Don’ts of Strategy Development
1.    Identifying key segments:  Using it: IBM
2.    Setting long-term goals:  Using it: Virgin Galactic
3.    Setting SMART objectives:    Using it: the BBC
4.    Core Ideology (Collins and Porras):    Using it: Sony
5.    The HOOF approach to demand forecasting (Evans):    Using it: Apps
6.    The five forces (Porter):    Using it: Blockbuster
7.    Rating competitive position:    Using it: Samuel Adams
8.    The resource and capability strengths/importance matrix (Grant):    Using it: Virgin Group
9.    The value chain (Porter):    Using it: Zara
10.  The product/market matrix (Ansoff):    Using it: Virgin Cola
11.  The attractiveness/advantage matrix (GE/McKinsey):    Using it: Extramural Ltd
12.  The growth/share matrix (BCG):    Using it: Extramural Ltd
13.  Three generic strategies (Porter):    Using it: Southwest Airlines
14.  The experience curve (BCG):    Using it: Energy technologies
15.  Blue ocean strategy (Kim and Mauborgne):    Using it: Cirque du Soleil
16.  Optimising the corporate portfolio:    Using it: Extramural Ltd
17.  Creating value through mergers, acquisitions and alliances:    Using it: Lloyds Banking Group
18.  Creating parenting value (Goold, Campbell and Alexander):    Using it: Oil company mineral resources
19.  Core competences (Hamel and Prahalad):    Using it: Red Bull
20.  Deliberate and Emergent Strategy (Mintzberg):    Using it: Facebook
21.  Profit from the core (Zook):    Using it: Marvel Entertainment
22.  Disruptive technologies (Christensen):    Using it: Toyota
23.  Good strategy, bad strategy (Rumelt):    Using it: Wal-Mart
24.  Innovation hot spots (Gratton):    Using it: Linux
25.  The Suns & Clouds Chart (Evans):    Using it: Madonna
Conclusion
10 Useful Strategy Books to Read Next
Glossary of terms
References and Further Reading
Index