Strategic Management for Tourism, Hospitality and Events
Routledge (Verlag)
978-0-415-83727-9 (ISBN)
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Among the new features and topics included in this edition are:
Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy
New international Tourism, Hospitality and Events case studies from both SME’s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work.
New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability
Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students.
This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.
Nigel Evans is Assistant Dean of the School of Social Sciences, Business and Law at Teeside University. He has published widely in tourism and management and taught strategy for many years on varied programmes including MBA and BA (Hons) Travel and Tourism programmes at Teeside and Northumbria Universities.
Part One: Strategy and the Tourism, Hospitality and Events’ Contexts 1. Strategy and Strategic Objectives for Tourism, Hospitality and Event Organisations 2. Introduction to Strategy for Travel, Tourism and Hospitality Part Two: Analysing the Internal Environment Introduction 3. Tourism, Hospitality and Event Organisations – The Operational Context: Competencies, Resources and Competitive Advantage 4. Tourism, Hospitality and Event Organisations – The Human Resources Context 5.Tourism, Hospitality and Event Organisations – The Financial Context 6. Tourism, Hospitality and Event Organisations – The Products and Markets Context Part Three: Analysing the External Environment 7. The External Environment for Travel, Tourism and Hospitality Organisations – The Macro Context 8. The External Environment for Travel, Tourism and Hospitality Organisations – The Micro Context 9. SWOT Analysis Part Four: Strategic Selection 10. Competitive Strategy and Strategic Direction for Tourism Hospitality and Event Organisations 11. Strategic Methods of Development for Travel, Tourism and Hospitality 12. Strategic Evaluation and Selection Part Five: Strategic Implementation and Strategy in Theory and Practice 13. Strategic Implementation for Tourism, Hospitality and Events 14. International and Global Strategies for Tourism, Hospitality and Event 15. Strategy and the Tourism, Hospitality and Events - Theory and Practice Part Six: Case Analysis for Tourism, Hospitality and Events Case Analysis Case 1: Strategic Alliances in the Airline Industry Case 2: Tourism Queensland: Strategic Positioning and Promotion Case 3: Ryanair: Evolution of Competitive Strategy Case 4: Hyatt Hotels: A Family Firm Goes for Growth Case 5: Days Inn: Franchising Hospitality Assets in China Case 6 : Reed Exhibitions - The World's Leading Events Organizer Case 7: Thomas Cook - Turnaround for an Historic Travel Brand Index
| Erscheint lt. Verlag | 12.3.2015 |
|---|---|
| Zusatzinfo | 88 Line drawings, color; 143 Tables, color; 88 Illustrations, color |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 189 x 246 mm |
| Gewicht | 1701 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-10 | 0-415-83727-8 / 0415837278 |
| ISBN-13 | 978-0-415-83727-9 / 9780415837279 |
| Zustand | Neuware |
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