Business Essentials with MyBizLab, Global Edition
Pearson Education Limited
978-1-292-06889-3 (ISBN)
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Here's how: * Personalize Learning with MyBizLab: Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in MyBizLab. * Real World Business Practices Focus: An abundance of the latest real world business developments and examples provide clear illustrations of business concepts and current dilemmas, and every chapter shows how basic practices apply not only in business upswings, but also during economically challenging times as well. * Help Students Review and Apply Concepts: Examples and exercises allow students to see how entrepreneurs are putting into practice the concepts that they are learning. * Keep Your Course Current and Relevant: New examples, research findings, and examples appear throughout the text.
I. The Contemporary Business World
1. The U.S. Business Environment
2. Understanding Business Ethics and Social Responsibility
3. Entrepreneurship, New Ventures, and Business Ownership
4. Understanding the Global Context of Business
II. The Business of Managing
5. Managing the Business
6. Organizing the Business
7. Operations Management and Quality for Producing Goods and Services
III. People in Organizations
8. Employee Behavior and Motivation
9. Leadership and Decision Making
10. Human Resource Management and Labor Relations
IV. Principles of Marketing: Building Relationships with Customers for Competitive Advantage
11. Marketing Processes and Consumer Behavior
12. Developing and Pricing Products
13. Distributing and Promoting Products
V. Managing Information for Better Business Decisions
14. Information Technology (IT) for Business
15. The Role of Accountants and Accounting Information
VI. The Financial System and Issues in Financial Management
16. Understanding Money and the Role of Banking
17. Managing Business Finances
Appendix I: Risk Management
Appendix II: The Legal Context of Business
Appendix III: Managing Your Personal Finances
Appendix IV: Unions and Labor Management
Verlagsort | Harlow |
---|---|
Sprache | englisch |
Maße | 220 x 275 mm |
Gewicht | 1336 g |
Themenwelt | Schulbuch / Wörterbuch |
Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika | |
ISBN-10 | 1-292-06889-2 / 1292068892 |
ISBN-13 | 978-1-292-06889-3 / 9781292068893 |
Zustand | Neuware |
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