Managerial Economics - William F. Samuelson, Stephen G. Marks

Managerial Economics

Buch | Softcover
576 Seiten
2014 | 8th Edition
John Wiley & Sons Inc (Verlag)
978-1-118-80894-8 (ISBN)
270,71 inkl. MwSt
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Samuelson & Marks Managerial Economics, 8th Edition provides a detailed introduction to managerial economics for undergraduates, MBAs, and executives. This text illustrates the central decision problems managers face and provide the economic analysis they need to guide these decisions. .

William F. Samuelson and Stephen G. Marks are the authors of Managerial Economics, 8th Edition, published by Wiley.

Chapter 1 Introduction to Economic Decision Making


Section I: Decisions within Firms


Chapter 2 Optimal Decisions Using Marginal Analysis


Chapter 3 Demand Analysis and Optimal Pricing


Chapter 4 Estimating and Forecasting Demand


Chapter 5 Production


Chapter 6 Cost Analysis


Section II: Competing within Markets


Chapter 7 Perfect Competition


Chapter 8 Monopoly


Chapter 9 Oligopoly


Chapter 10 Game Theory and Competitive Strategy


Chapter 11 Regulation, Public Goods, and Benefit-Cost Analysis


Section III: Decision-Making Applications


Chapter 12 Decision Making under Uncertainty


Chapter 13 The Value of Information


Chapter 14 Asymmetric Information and Organizational Design


Chapter 15 Bargaining and Negotiation


Chapter 16  Linear Programming  


Chapter 17 Auctions and Competitive Bidding (available online)

Erscheint lt. Verlag 19.12.2014
Verlagsort New York
Sprache englisch
Maße 191 x 230 mm
Gewicht 874 g
Themenwelt Wirtschaft Volkswirtschaftslehre Mikroökonomie
ISBN-10 1-118-80894-0 / 1118808940
ISBN-13 978-1-118-80894-8 / 9781118808948
Zustand Neuware
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