Essential Law for Marketers

Ardi Kolah holds a post graduate masters degree in law from King's College, London and is the author of the best selling Essential Law for Marketers, published by Butterworth Heinemann. A Director of the European Sponsorship Consultants Association (ESCA) and a winner of the Hollis Award 2003 for best use of sponsorship, he is a prolific author on sports sponsorship with titles including: 1997:Measuring Successful Sponsorship (FT Media) 1999:Maximising the Value of Sports Sponsorship (FT Media) 2001: How to Develop an Effective Sponsorship Programme (SportBusiness Group) 2001: How to Develop Effective Hospitality Programmes (SportBusiness Group) 2001: How to Develop Effective Naming Rights Strategies (SportBusiness Group) 2002:Maximising Revenues from Licensing and Merchandising (SportBusiness Group) 2003:Maximising the Value of Sponsorship (SportBusiness Group) 2003:Maximising the Value of Hospitality (SportBusiness Group) 2004:Improving the Performance of Sponsorship (Butterworth Heinemann) Ardi is a Fellow of the Chartered Institute of Marketing, a Fellow of the Institute of Public Relations and a Fellow of the Institute of Sales and Marketing Management. He has over 15 years marketing, public relations and sponsorship experience. His clients come from the private and public sectors and include the Royal Navy, Proctor & Gamble, creativebrief and Clear Capital. He is also in demand as a trainer by the CIM, IPR and the Management School, London. Ardi is a visiting lecturer at The Judge Institute, Cambridge University and the Oxford College of Marketing, Oxford.

Chapter 1 Introduction; Chapter 2 Making Agreements; Chapter 3 Making Statements; Chapter 4 Liability for Defective Products; Chapter 5 Intellectual Property Rights; Chapter 6 Copyright; Chapter 7 Data Protection; Chapter 8 Defamation; Chapter 9 Advertising and Labelling; Chapter 10 Broadcasting; Chapter 11 Licensing and Merchandising; Chapter 12 Sponsorship and Hospitality; Chapter 13 Promotions and Incentives; Chapter 14 Lobbying; Chapter 15 Cyber Marketing; Chapter 16 Niche Marketing; Chapter 17 Ambush Marketing;