Entrepreneurship For Dummies

Kathleen Allen, Ph.D., is a professor of entrepreneurship at USC. Her books include The Complete MBA For Dummies(R) and eBusiness Technology Kit For Dummies(R).

Introduction. PART I: Getting Started in Entrepreneurship. Chapter 1: What's an Entrepreneur, Anyway? Chapter 2: Moving at the Speed of E-Business. Chapter 3: Preparing to Hear When Opportunity Knocks. Chapter 4: Testing an Opportunity Before You Leap. PART II: Developing your Business Concept. Chapter 5: Listening to What Your Industry Tells You. Chapter 6: What Your Customers Can Tell You. Chapter 7: Designing Products and Services for a New Marketplace. Chapter 8: Protecting Your Products and Services. Chapter 9: Getting Products and Services to Customers: Distribution. Chapter 10: Putting Together Your Start-up Team. Chapter 11: Assessing Your Start-up Financial Needs. PART III: Creating a Company. Chapter 12: Getting Ready to Do a Business Plan. Chapter 13: Finding Money to Start and Grow Your Venture. Chapter 14: Starting with the Right Legal Structure. Chapter 15: Developing a Business Model for a Digital World. PART IV: Growing a Company. Chapter 16: Planning for Growth. Chapter 17: Organizing Your Business for Growth. Chapter 18: Reaching the Customer. Chapter 19: Proving You Can Make Money: The Financial Plan. Chapter 20: Planning for Things That Go Bump in the Night. PART V: The Part of Tens. Chapter 21: Ten Reasons Not to Start a Business. Chapter 22: Ten Ways to Spark Your Entrepreneurial Spirit. Chapter 23: Ten Ways to Use the Internet to Grow Your Business. Chapter 24: Ten Best Resources for Gathering Competitive Intelligence. Index. Book Registration Information.