Bankers in the Selling Role

A Consultative Guide to Cross-Selling Financial Services

Linda Richardson (Autor)

Buch | Softcover

177 Seiten

1992 | 2nd edition
John Wiley & Sons Inc (Verlag)
978-0-471-57265-7 (ISBN)

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Intended to develop the essential selling skills needed to effectively market the broad range of credit and noncredit services banks now offer. Assist bankers in their roles as financial consultants to their customers. Updated and revised, it offers bankers a framework they can use to assess their sales effectiveness, improve their post-sales-call evaluation, and recover during a call.

Linda Richardson is founder, CEO, and president of Richardson, a leader in the global sales training industry.

Product Knowledge.

Consultative Sales Approach.

Aspects of Developing and Managing Relationships.

Sales Tips.

Self-Training for Line Bankers.

Reader's Feedback Summary.

Index.

Erscheint lt. Verlag	22.4.1992
Verlagsort	New York
Sprache	englisch
Maße	151 x 230 mm
Gewicht	288 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Betriebswirtschaft / Management ► Spezielle Betriebswirtschaftslehre ► Bankbetriebslehre
ISBN-10	0-471-57265-9 / 0471572659
ISBN-13	978-0-471-57265-7 / 9780471572657
Zustand	Neuware