Essentials of Sino-Foreign Business Management and Negotiation

Thomas Leung joined Hong Kong Polytechnic University after working more than 10 years in renowned international organizations including Nestle (Aust) Ltd and Rheem (Aust) Ltd. He has been teaching Industrial Marketing, Marketing Management, International Marketing and Brand Management at undergraduate and postgraduate levels since 1990. He was the Programme Leader of the Higher Certificate in Marketing and Sales Management from 1992 to 1995 and was the Deputy Programme Leader of BA in Fashion and Textile (Marketing Specialism) from 1995 to 2002. Currently, he is the Programme Leader of BA in Marketing. He has published over 70 articles in international journals and conferences including European Journal of Marketing, Marketing Intelligence & Planning, Journal of Business Ethics, Journal of International Consumer Marketing, Journal of Small Business Management. Stephen Ko is a teaching fellow at Hong Kong Polytechnic University. He received his Ph.D. from The Hong Kong Polytechnic University. His current research interest focuses on entrepreneurial opportunity identification. He has published a number of academic articles and has made several conference presentations in the areas of entrepreneurship and electronic commerce. Susan Leung is a lecturer at the School of Accounting and Finance at Hong Kong Polytechnic University. She reecived her LLB from the University of London in 1990 and her LLM from the University of Hong Kong in 1993. Alison Elizabeth Lloyd is a teaching fellow at the Faculty of Business at Hong Kong Polytechnic University. was a first class honours student and attained her doctorate from the Hong Kong Polytechnic University. Prior to joining the Department of Management and Marketing, she worked as a Management Consultant in the consulting arm of a Big 4 global professional services firm and later moved on to being Managing Consultant in a business consulting firm in Hong Kong. She has previously worked on consulting engagements in the areas of strategy consulting, business process review and improvement, design and implementation of corporate performance management frameworks and change management for both private and public sector organizations in Hong Kong and Asia.

1. The Differences between Foreign and Chinese Environmental Context and Negotiation, T.K.P. Leung 2. China's Labour Contract Law: Implications for Workers and Investors, Susan Leung 3. Igniting the Spirit of Entrepreneurship in China, Stephen Ko 4. The Brand Management Issues related to Business Management and Negotiation in China, Alison Lloyd 5. The Importance of Face and Positioning Issues Related to Business Management and Negotiation in China, T.K.P. Leung 6. The Importance of Guanxi, Xinyong (Utilization of Personal Trust) and Gifting in Business Management and Negotiation, T.K.P. Leung 7. The Sino-Foreign Negotiation Process and Strategies, T.K.P. Leung 8. The Value Recreation Chain in the Chinese Market, T.K.P. Leung