Humanize (eBook)

Note: CD-ROM/DVD and other supplementary materials are not included.
It's no longer enough to know the tools of social media: organizations must know how to apply them strategically to gain a sustainable competitive advantage. Humanize! takes the social media revolution to the next level, showing how to use social media to drive fundamental change in how any organization does business, manages its operations, and leads itself. Leading organizational consultants Maddie Grant and Jamie Notter provide a conceptual framework, clear roadmap, and proven strategies for using social media to create comprehensive change, powerful new capacities, and breakthrough opportunities for growth. From start to finish, this book connects the big picture to actionable, hands-on implementation techniques. Drawing on their extensive experience with organizations of all types, the authors show how to enable 'action from the inside out' - and how to transform 'theory' and 'potential' into concrete reality. The authors focus on four powerful elements of 'humanness' that organizations can benefit from, and social media can promote: becoming more trustworthy, open, generative, and courageous. They identify proven social media-based strategies for changing individual behavior, rethinking organizational processes and systems, and driving lasting culture change. Along the way, they identify the roles each employee can play, working together to build an organization that is more social, more human, and far more effective.

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A practical guide for realizing the true potential of social media-not for marketing, but for leadership. Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole new way of doing business. Humanize takes the principles underlying social media's growth and applies them to the way we lead and manage our organizations. Leading organizational consultants Jamie Notter and Maddie Grant help you change your organization, from the culture down to individual behavior, in ways that make it more human-and more effective. Drawing on their extensive experience, Notter and Grant help you make management innovation real and doable. Regardless of your title or position, this book can help you: * Build a more trustworthy, open, generative, and courageous organization by embracing social and human principles. * Change organizations from the inside out. * Address critical elements of organizational behavior, process, and culture. * Move beyond the social media buzzwords like transparent, decentralized, and open-and actually make them happen. * Promote forms of "e;generative"e; success that go beyond profit and loss. * Learn how to get started-you, personally, today, right now!