Marketing

′This is a really exciting introductory text that brings to life the key principles of marketing. It is packed with good examples of marketing in practice and students will find it highly accessible.’ - Pauline Maclaran Professor of Marketing & Consumer Research, Royal Holloway University of London, Editor in Chief Marketing Theory

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*Winners - British Book Design Awards 2014 in the category Best Use of Cross Media*

Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424)

With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want.

An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go.

Green coffee cups in the margins link students directly to a wealth of online resources.



Watch videos to get a better understanding of key concepts and provoke in-class discussion
Visit websites and templates to help guide students’ study
A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study
A Podcast series where recent graduates and marketing professionals talk about the  day-to-day of marketing and specific marketing concepts

For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule.

New to the 3rd edition:



Covers topics such as digital marketing, global marketing and marketing ethics
Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university
Fun activities for students to try with classmates or during private study to help consolidate what they have learnt

 (*interactivity only available through Vitalsource eBook)