Business in Emerging Latin America

Fernando Robles is Professor of International Business and International Relations at the School of Business of the George Washington University, USA. His research and consulting experience is in global marketing and regional marketing strategies. He has published widely in academic and professional journals, and serves on the editorial boards of Academia, Management Decision and the Journal of Asia Pacific Business. Nila Wiese is a Professor of International Business and Marketing and the Director of the Business Leadership Program at the University of Puget Sound, USA. She teaches and researches in the areas of international business strategy and economic development in Latin America and emerging economies. She has extensive experience consulting and training with small businesses in Central America. Gladys Torres-Baumgarten is Associate Professor of International Business at Ramapo College of New Jersey, USA. Her research interests focus on international marketing, as well as foreign direct investment issues in emerging markets with particular emphasis on Latin America and Africa. Her articles have appeared in marketing, management, and international business academic journals.

Part I. The Emerging Latin American Region 1. The Economic Turnaround 2. Realignment and Regional Polarization 3. The Competitive Environment in Latin America 4. The Latin Consumer Markets 5. Reaching Latin American Consumers Part II. Culture and Managerial Styles in Latin America 6. The Business Culture of Latin America 7. Management in Latin America Part III. Strategies for Latin Markets 8. Company Strategies for Firms from Outside the Region 9. Global Latinas and National Champions 10. Entrepreneurship in Latin America Part IV. The Challenges and Future for Business in Latin America 11. Challenges for the Future of Business in Latin America 12. The Future of Business in Latin America