Managing Enterprise Content (eBook)

This is the eBook version of the printed book. We can't just design content for one channel, device or medium anymore, we need to design responsive structured content to reach customers anytime, anywhere, and on any device. And we can't do that until we can define how each element associated with a content object should be effectively written to respond to different customer needs and context of the content as well as changes in display and different capabilities of devices. This book presents a unified content strategy model.
A unified content strategy:
Identifies customer requirementsDefines structured content models for responsive contentDetermines how content will be reused and repurposed across media and devices and how it will adapt to changing customer needsIdentifies the tags (metadata) for retrieval and dynamic deliveryDetermines how content should be managed throughout the entire content lifecycleDefines the governance policies to manage the content from creation to retirement

---

Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy-a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This up-to-date new edition of Managing Enterprise Content helps you: Determine business requirements Build your vision Design content that adapts to any device Develop content models, metadata, and workflow Put content governance in place Adapt to new and changed roles Identify tools requirements With this book you'll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.