Brewed in Japan

This is the very first book in English to explore beers steady rise to become Japans beverage of the masses. It reveals how Japanese brewers adopted and domesticated beer in just a few generations despite its entirely foreign origins.

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This book is the very first in English to explore beer's steady rise to become Japan's "beverage of the masses." Based on his extensive translations of Japanese-language source material, author Jeffrey W. Alexander reveals how Japanese brewers adopted and domes- ticated beer in just a few generations, despite its entirely foreign origins.

Brewed in Japan explores the start of beer brewing in Japan, the many challenges facing major brewers during the Second World War, and the postwar industry's continuing evolution through craft beer and innovative beer-like products. Written not simply for Japan specialists, this book will appeal to beer industry professionals, craft beer enthusiasts, and anyone with an interest in Japanese history and culture.

Featuring nearly 300 pages of text, dozens of photographs and period advertisements, and a vast bibliography, Brewed in Japan is both a close analysis of Japan's leading brewing firms and a reveal- ing look at the fascinating country in which they do business.