COSMIC (Computerized Strategic Management Interactive Course)
Seiten
2001
|
Tutor ed.
Cengage Learning EMEA
978-0-8264-4823-1 (ISBN)
Cengage Learning EMEA
978-0-8264-4823-1 (ISBN)
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A product for tutors running strategic management courses. The pack contains a book providing a case study of a loss-making hotel, a disk enabling students to create a business plan for the hotel, a manual explaining the course, and a second disk allowing tutors to customize the program.
This is a product around which tutors can structure a strategic management course (a key module of any hospitality degree) and it has been piloted with students at Queen Margaret University College in Edinburgh. The student pack contains a book and a disk. The book provides an in-depth case study of a run-down, loss-making city-centre hotel. The hotel is bought by a new investment company, which needs to transform the hotel's fortunes through shrewd management. The disk contains a user-friendly program that enables students to create their own business plan for the hotel, while learning and researching a range of strategic management issues as they go along. The tutor's pack contains all this and a large manual that explains the workings of the course, as well as a second disk that allows tutors to customize the program to their own specific needs. Tutors who wish to evaluate the project can request a specifically adjusted version of the student disk.
This is a product around which tutors can structure a strategic management course (a key module of any hospitality degree) and it has been piloted with students at Queen Margaret University College in Edinburgh. The student pack contains a book and a disk. The book provides an in-depth case study of a run-down, loss-making city-centre hotel. The hotel is bought by a new investment company, which needs to transform the hotel's fortunes through shrewd management. The disk contains a user-friendly program that enables students to create their own business plan for the hotel, while learning and researching a range of strategic management issues as they go along. The tutor's pack contains all this and a large manual that explains the workings of the course, as well as a second disk that allows tutors to customize the program to their own specific needs. Tutors who wish to evaluate the project can request a specifically adjusted version of the student disk.
Erscheint lt. Verlag | 1.2.2001 |
---|---|
Zusatzinfo | 24ill. |
Verlagsort | London |
Sprache | englisch |
Maße | 169 x 244 mm |
Gewicht | 300 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
ISBN-10 | 0-8264-4823-2 / 0826448232 |
ISBN-13 | 978-0-8264-4823-1 / 9780826448231 |
Zustand | Neuware |
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