Business the Oracle Way

Known for database software, Oracle products provide the backbone of internet and land-based businesses worldwide. "Business the Oracle Way" offers to teach you the lessons of Larry Ellison's and Oracle's success: lessons about product quality, the pursuit of market share, and public profile.

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It's hard to avoid Larry Ellison and the Oracle phenomenon. Judged by some to have overtaken Bill Gates as the world's richest man, Ellison has taken the company he founded in the last quarter of the 20th century to the forefront of the new economy. Best known for its database software, Oracle products provide the backbone of internet and land-based businesses worldwide. "Business the Oracle Way" offers to teach you the lessons of Ellison's and Oracle's success: lessons about product quality, about the relentless pursuit of market share, about public profile and about sheer determination.