Designing Mobile Payment Experiences

Principles and Best Practices for Mobile Commerce

Skip Allums (Autor)

Buch | Softcover

242 Seiten

2014
O'Reilly Media (Verlag)
978-1-4493-6619-3 (ISBN)

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Now that consumer purchases with mobile phones are on the rise, how do you design a payment app that’s safe, easy to use, and compelling? With this practical book, interaction and product designer Skip Allums provides UX best practices and recommendations to help you create familiar, friendly, and trustworthy experiences.

Consumers want mobile transactions to be as fast and reliable as cash or bank cards. This book shows designers, developers, and product managers—from startups to financial institutions—how to design mobile payments that not only safeguard identity and financial data, but also provide value-added features that exceed customer expectations.

Learn about the major mobile payment frameworks: NFC, cloud, and closed loop
Examine the pros and cons of Google Wallet, Isis, Square, PayPal, and other payment apps
Provide walkthroughs, demos, and easy registration to quickly gain a new user’s trust
Design efficient point-of-sale interactions, using NFC, QR, barcodes, or geolocation
Add peripheral services such as points, coupons and offers, and money management

Skip Allums is an interaction designer and product analyst at Monitise Group, the largest mobile banking and payments technology company in the world, with over 300 financial institutions and retail deployments on 4 continents. A former library scientist, Skip entered the payments world as a true consumer advocate, a non-techie challenged with designing elegant user experiences for technologically complex mobile transactions. This book is a product of 4 years of groundbreaking work in the mobile payments space.

Chapter 1 Bovines, Banknotes & Bytes
Convenience
Worth
Stability
Summary
Further Reading
Chapter 2 The Mobile Money Ecosystem
Payment Framework Types
Summary
Chapter 3 Leading US Mobile Payment Experiences
NFC
Cloud Wallets
Closed Loop
Summary
Chapter 4 Building Trust into Mobile Payments
Don’t Design for Early Adopters, Design for Everyone Else
Onboarding and Registration
Security Options: m-PINs, Passcodes, and Passwords
Handling Sensitive Data
Give Them a Helpful Help Section
Summary
Chapter 5 Designing Successful Payment Interactions
Near Field Communication (NFC)
Barcodes and QR Codes
Geolocation
Summary
Chapter 6 Adding Value with Peripheral Services
A Day in the Life of a Mobile Wallet User
It’s Not Just About Payments
Managing Mobile Money
A Mobile Shopping Assistant
Mobile Travel
Summary
Chapter 7 Payments on the Horizon
Here Come the 49ers
Emerging Technologies and the Shopping Revolution
Summary

Appendix Companies, Products, and Links
Appendix About the Author

Erscheint lt. Verlag	16.9.2014
Verlagsort	Sebastopol
Sprache	englisch
Maße	152 x 229 mm
Gewicht	345 g
Einbandart	kartoniert
Themenwelt	Informatik ► Software Entwicklung ► User Interfaces (HCI)
	Informatik ► Weitere Themen ► Smartphones / Tablets
	Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung
	Betriebswirtschaft / Management ► Spezielle Betriebswirtschaftslehre ► Bankbetriebslehre
Schlagworte	mCommerce • mobile commerce
ISBN-10	1-4493-6619-8 / 1449366198
ISBN-13	978-1-4493-6619-3 / 9781449366193
Zustand	Neuware