Marketing Pearson New International Edition, plus MyMarketingLab without eText
Pearson Education Limited
978-1-4479-6833-7 (ISBN)
*Email: Instructors can send emails to their entire class, to individual students or to instructors who has access to their course. *Discussion Board: The discussion board provides students with a space to respond and react to the discussions you create. These posts can also be separated out into specific topics where students can share their opinions/answers and respond to their fellow classmates' posts. *Chat/ ClassLive: ClassLive is an interactive chat tool that allows instructors and students to communicate in real time. ClassLive can be used with a group of students or one-on-one to share images or PowerPoint presentations, draw or write objects on a whiteboard, or send and received graphed or plotted equations. ClassLive also has additional classroom management tools, including polling and hand-raising. *Enhanced eText. Available within the online course materials and offline via an iPad app, the enhanced eText allows instructors and students to highlight, bookmark, take notes, and share with one another.
Chapter 1. The Meaning of Marketing
Chapter 2. The Market in Marketing
Chapter 3. Planning and Marketing in an Organization
Chapter 4. A Broader Perspective on Marketing
Chapter 5. Global Marketing
Chapter 6. Value for Customers
Chapter 7. A Perspective on Consumer Behavior
Chapter 8. Consumer Insight
Chapter 9. The Brand
Chapter 10. Segmenting, Targeting, and Positioning
Chapter 11. The Marketing Plan
Chapter 12. Product and Service Strategies
Chapter 13. Pricing Strategies
Chapter 14. Supply Chain and Distribution Strategies
Chapter 15. Retailing and Wholesaling
Chapter 16. Marketing Communications: Advertising and Sales Promotion
Chapter 17. Personal Selling and Direct Marketing Strategies
Chapter 18. Integrated Marketing Communications
Chapter 19. The Marketing Mix
Chapter 20. Marketing Measurement
Erscheint lt. Verlag | 30.10.2013 |
---|---|
Verlagsort | Harlow |
Sprache | englisch |
Maße | 215 x 275 mm |
Gewicht | 660 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
ISBN-10 | 1-4479-6833-6 / 1447968336 |
ISBN-13 | 978-1-4479-6833-7 / 9781447968337 |
Zustand | Neuware |
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