Preparing Effective Business Plans: Pearson New International Edition

Part 1 Starting the Process

1 Why Plan?

Part 2 What to Do Before the Business Plan is Written

2 Developing and Screening Business Ideas
3 Feasibility Analysis

Part 3 Preparing a Business Plan

4 Introductory Material, Executive Summary, and
Description of the Business
5 Industry Analysis
6 Market Analysis
7 Marketing Plan
8 Management Team and Company Structure
9 Operations Plan and Product (or Service) Design and
Development Plan
10 Financial Projections

Part 4 Presenting the Business Plan

11 Presenting the Plan With Confidence