Contemporary Approaches of the Scientific Theory of Place Marketing
Nova Science Publishers Inc (Verlag)
978-1-62948-202-6 (ISBN)
Preface; Places & Regions in the Horizon of Globalization & Economic Crisis; Marketing & Place Marketing at the Forefront of New Conditions of Economic Recession & Crisis in Search for a New Role; Methodological Approaches; Place Identity/National Identity: The Image of the Place & Place Brand; External Public/Tourism & Tourism Behavior: Defining Experience; The Role of the Imagined Community in Place Marketing; The Role of Synergies & Local Networks for Place Branding & Place Marketing; The Use of New Technologies for the Creation of an E- Place Brand & E-Place Marketing; The New Role of the Public Sector: Negotiating the Concept of the Public Interest to the New Conditions as a Basic Pole of a Strategic Plan for Place Branding-Place Marketing; Proposition for the Future: A Model of Systemic Approach of the Strategic Design of Place Marketing & Place Branding; References; Index.
Verlagsort | New York |
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Sprache | englisch |
Maße | 155 x 230 mm |
Gewicht | 170 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
Wirtschaft ► Volkswirtschaftslehre ► Finanzwissenschaft | |
ISBN-10 | 1-62948-202-1 / 1629482021 |
ISBN-13 | 978-1-62948-202-6 / 9781629482026 |
Zustand | Neuware |
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