Essential Economics for Business (formerly Economics and the Business Environment)
Pearson Education Limited (Verlag)
978-1-292-00080-0 (ISBN)
- Titel erscheint in neuer Auflage
- Artikel merken
Essential Economics for Business presents the core principles of microeconomics and macroeconomics applied to the world of business while also looking at wider, topical business issues, such as business strategy, corporate social responsibility, ethics and the state of the global environment in which we live.
Up-to-date case studies examine everything from the impact of the financial crisis to the operation of specific businesses to illustrate how economic theory relates to real business issues.
Please note that the product you are purchasing does not include MyEconLab.
MyEconLab
Join over 11 million students benefiting from Pearson MyLabs.
This title can be supported by MyEconLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyEconLab to accelerate your learning? You need both an access card and a course ID to access MyEconLab.
These are the steps you need to take:
1. Make sure that your lecturer is already using the system
Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.
2. Check whether an access card has been included with the book at a reduced cost
If it has, it will be on the inside back cover of the book.
3. If you have a course ID but no access code, you can benefit from MyEconLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyEconLab (ISBN:9781292063904)
4. If your lecturer is using the MyLab and you would like to purchase the product...
Go to www.myeconlab.com to buy access to this interactive study programme.
For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator
Guided tour
Preface
Publisher's acknowledgements
Part A INTRODUCTION
Chapter 1 Business and the economic environment
Part B MARKETS, DEMAND AND SUPPLY
Chapter 2 The working of competitive markets
Chapter 3 Demand and the consumer
Chapter 4 Supply decisions in a perfectly competitive market
Part C THE MICROECONOMIC ENVIRONMENT OF BUSINESS
Chapter 5 Pricing and output decisions in imperfectly competitive markets
Chapter 6 Business growth and strategy
Chapter 7 Multinational corporations and business strategy in a global economy
Chapter 8 Labour and employment
Chapter 9 Government, the firm and the market
Part D THE MACROECONOMIC ENVIRONMENT OF BUSINESS
Chapter 10 The economy and business activity
Chapter 11 National macroeconomic policy
Chapter 12 The global trading environment
Chapter 13 The global financial environment
Web appendix
Key ideas
Glossary
Index
Erscheint lt. Verlag | 24.3.2014 |
---|---|
Verlagsort | Harlow |
Sprache | englisch |
Maße | 194 x 264 mm |
Gewicht | 666 g |
Themenwelt | Wirtschaft ► Volkswirtschaftslehre ► Makroökonomie |
Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie | |
ISBN-10 | 1-292-00080-5 / 1292000805 |
ISBN-13 | 978-1-292-00080-0 / 9781292000800 |
Zustand | Neuware |
Haben Sie eine Frage zum Produkt? |
aus dem Bereich