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BUNDLE: Quintanilla: Business and Professional Communication, 2e + Canavor: Business Writing in the Digital Age

Media-Kombination
2013
SAGE Publications Inc
978-1-4833-0653-7 (ISBN)
133,10 inkl. MwSt
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We offer these books at a discount when bundled together:



Quintanilla: Business and Professional Communication, 2e




Presenting an exciting new approach to teaching the core concepts and techniques of business and professional communication, this proven text is organized in a way that best reflects the way that students transition from their student environment to their professional careers. Indeed, the fully updated second edition of this best-seller continues to focus on helping readers master the skills they need to move from interviewee to team member to leader, and provides unique coverage of some of the greatest challenges of today’s workplace, such as the negative impacts of technology and achieving work-life balance.


Quintanilla and Wahl focus on the premise that to demonstrate excellence as professionals, students must first demonstrate excellence as communicators. In this context, they incorporate coverage of the latest cultural, economic, and technological developments in the business world, as they cover communication must-know concepts and skills through the application of their

Four Keys Process:

Know yourself,

Evaluate the professional context,

Your communication interaction occurs, and

Step back and reflect.


Written specifically for business and communication courses, this unique text was built from ground up, and offers real-world cases and applications that bring concepts to life—framing information in a relevant and meaningful context for students








Canavor: Business Writing in the Digital Age




Effective writing—your key to success in today’s global business world!


 


Natalie Canavor presents a step-by-step system that shows what to say and how to say it, along with practical techniques to improve writing skills. The book builds confidence and provides a solid foundation that applies to traditional media, such as letters and proposals, and also to email, blogs, web sites, social media and PowerPoint. Readers develop tools to keep improving on their own and to handle new communication channels as they emerge.



Need help finding the bundle that will best meet your course goals? Contact your Sales Representative.

Kelly M. Quintanilla is the Dean of the College of Liberal Arts at Texas A&M University-Corpus Christi. She earned her Ph.D. in Communication from the Pennsylvania State University in 1994, joining the A&M-CC faculty that same year. She was a Professor of the Communication for 16 years, teaching courses in Business & Professional Communication, Teamwork & Leadership, Organizational Communication, Public Relations, and Public Speaking. Additionally, she served as Department Chair/Program Coordinator in Communication from 2000-2009. Over the years, Dr. Quintanilla has received awards for her teaching, service, advising, and scholarship. She has also worked as an executive coach and an organizational communication consultant for a variety of industries. Although she loves her career, her greatest love is spending time with her husband, Anthony and daughter, Logan on the sunny beaches of the South Texas. Natalie Canavor is a business writer, author, journalist and former college instructor. Throughout her successive careers as a magazine editor and public relations manager, she originated programs to help people communicate more effectively. Today she focuses on this work with practical programs for business and professional audiences, college students and writing instructors. Natalie taught advanced writing seminars for NYU’s MS program in public relations and corporate communication for six years, and created a number of courses and workshops on strategic messaging for businesspeople, professionals and entrepreneurs. Her byline as a journalist has appeared on hundreds of features and columns in newspapers including the New York Times and Newsday; a host of business and technical publications; and professional magazines such as Communication World and ASJA Magazine, published by the American Association of Journalists and Authors. For seven years, she wrote a column on better writing for the International Association of Business Communicators, read by 15,000 professionals worldwide. As a national magazine editor-in-chief, Natalie created a series of successful start-ups including Today’s Filmmaker, Videography and Technical Photography. She also served as an editor of Popular Photography. As an organizational communicator, Natalie built a 14-person PR department for New York State’s largest educational agency and counseled management on communication strategy; directed print, video, and e-media; and created communications skills training programs for school leaders. Natalie is also the author of Business Writing for Dummies, currently in its third edition, and coauthor of Workplace Genie: An Unorthodox Toolkit to Help Transform Your Work Relationships and Get the Most From Your Career, with psychotherapist Susan Dowell. She also coauthored The Truth About the New Rules of Business Writing, a popular guide for businesspeople. In the wake of a new interest in poetry, her work was recently published as part of The Song in the Room: Six Women Poets. Natalie’s work has earned dozens of national and international awards for feature articles, video scripts, websites and publications. She served two terms as president of an International Association of Business Communicators (IABC) chapter, which recognized her as Communicator of the Year, and was a founding officer of IABC’s Heritage Region. Natalie is a member of the Author’s Guild and the American Society of Journalists and Authors.

Erscheint lt. Verlag 31.3.2013
Verlagsort Thousand Oaks
Sprache englisch
Gewicht 1390 g
Themenwelt Sozialwissenschaften Kommunikation / Medien Kommunikationswissenschaft
Wirtschaft Betriebswirtschaft / Management
ISBN-10 1-4833-0653-4 / 1483306534
ISBN-13 978-1-4833-0653-7 / 9781483306537
Zustand Neuware
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