Your Success in the Retail Business (Collection)

Richard Hammond is proud to call himself a retailer: He has more than 25 years of experience and still gets a buzz from it every day. He has developed a practical problem-solving approach to creating great retail experiences. His consultancy business put this into practice for clients ranging from convenience stores in Kazakhstan and fashion brands in Sweden to big stores and brands in the UK.   Dr. Barry Berman is the Walter "Bud" Miller Distinguished Professor of Business and Director of the Executive M.B.A. program at Hofstra University. He earned his Ph.D. degree in marketing management from the Graduate School and University Center of the City University of New York (CUNY).   Barry Berman is coauthor of Retail Management: A Strategic Approach (Prentice Hall). This is the best-selling retail management college textbook in the world. Currently in its 11th edition, this book has been published in Canadian, Chinese, Indian, Philippine, and Russian editions. Dr. Berman has also published articles that have appeared in Business Horizons, California Management Review, The International Journal of Retailing and Distribution Management, and other journals.   Dr. Berman is Vice-President of the American Collegiate Retailing Association. He was also cofounder of the American Marketing Association’s Special Interest Group in Retail Management.   Barry Berman has consulted for Duane-Reade, Fortunoff’s, Kohl’s, Simon Properties, NCR, Lord & Taylor, Tesco-Ireland, and other retailers.  

Smart Retail

 

Part one: You
Starting at the beginning.
Part two: Team
Make us happy and we will make you money.
Part three: Customer
Make me happy and I will give you my money.
Part four: Store
Make it brilliant and they will spend.



 

Competing in Tough Times

 

Introduction    1

Chapter 1: The Questionable Future Facing Global Retailers    5

Chapter 2: Low-Cost Strategies I: Key Elements of a Low-Cost Provider Strategy    27

Chapter 3: Low-Cost Strategies II: Delivering Low Costs Through Minimizing Product Proliferation    49

Chapter 4: Differentiation Strategies I: Effective Human Resource Strategies    81

Chapter 5: Differentiation Strategies II: Enhancing the Service Experience    111

Chapter 6: Differentiation Strategies III: Developing and Maintaining a Strong Private Label Program    141

Chapter 7: Implementing Cost-, Differentiation-, and Value-Based Retail Strategies    173

Appendix: Individual and Composite Financial Performance, Customer Service, and Worker Satisfaction Metrics of the Best-Practice Retailers    203