Wine Business Case Studies
Thirteen Cases from the Real World of Wine Business Management
Seiten
2014
Wine Appreciation Guild (Verlag)
978-1-935879-71-8 (ISBN)
Wine Appreciation Guild (Verlag)
978-1-935879-71-8 (ISBN)
Published in association with the Bordeaux College of Business, this ground breaking book applies business pedagogy's powerful learning tool to the unique challenges of wine business management. This book contains thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.
Pierre Mora is a professor at BEM Business School of Management in Bordeaux. He teaches Marketing for Small Business, Sustainable Marketing and Marketing for the Wine Sector, and is a leading economist and author.
| Erscheint lt. Verlag | 27.2.2014 |
|---|---|
| Zusatzinfo | colour illustrations throughout |
| Verlagsort | CA |
| Sprache | englisch |
| Maße | 215 x 279 mm |
| Themenwelt | Sachbuch/Ratgeber ► Essen / Trinken ► Getränke |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-935879-71-5 / 1935879715 |
| ISBN-13 | 978-1-935879-71-8 / 9781935879718 |
| Zustand | Neuware |
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