Entrepreneurship and Effective Small Business Management
Pearson (Verlag)
978-0-13-350632-7 (ISBN)
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Discover how to successfully launch and manage a small business.
Open your students’ minds to the possibilities, challenges, and rewards of becoming a small business owner with Entrepreneurship and Effective Small Business Management. This text provides students with the tools they need in order to launch and manage a small business.
This Eleventh Edition continues to provide students with a practical, hands-on approach to launch a business that has the greatest chance for success. This edition features ten new cases and the most recent statistics, studies, surveys, and research about entrepreneurship and small business management.
This program will provide a better teaching and learning experience—for you and your students. Here’s how:
Get Students to Think Critically about Concepts: Cases challenge students to think critically about a variety of topics.
Encourage Students to Apply Concepts: Examples and exercises allow students to see how entrepreneurs are putting into practice the concepts that they are learning.
Stay on the Cutting-Edge with Today’s Hottest Topics: Every chapter reflects the most recent statistics, studies, surveys, and research about entrepreneurship and small business management.
Table of Contents Section 1: The Rewards and Challenges of Entrepreneurship
Entrepreneurs: The Driving Force Behind Small Business
Ethics and Social Responsibility: Doing the Right Thing
Creativity and Innovation: Keys to Entrepreneurial Success
Strategic Management and the Entrepreneur
Section 2: Launching a Venture: Entry Strategies
Choosing a Form of Ownership
Franchising and the Entrepreneur
Buying an Existing Business
New Business Planning Process: Feasibility Analysis, Business Modeling, and Crafting a Winning Business Plan
Section 3: Building a Marketing Plan
Building a Bootstrap Marketing Plan
Creative Use of Advertising and Promotion
Pricing and Credit Strategies
Global Marketing Strategies
E-Commerce and Entrepreneurship
Section 4: Building a Financial Plan
Creating a Solid Financial Plan
Managing Cash Flow
Sources of Equity Financing
Sources of Debt Financing
Section 5: Building an Operating Plan
Location, Layout, and Physical Facilities
Supply Chain Management
Managing Inventory
Staffing and Leading a Growing Company
Section 6: Legal Aspects of Small Business: Succession, Ethics, and Government Regulation
Management Succession and Risk Management Strategies in the Family Business
The Legal Environment: Business Law and Government Regulation
| Erscheint lt. Verlag | 11.9.2014 |
|---|---|
| Sprache | englisch |
| Maße | 10 x 10 mm |
| Gewicht | 1860 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-13-350632-0 / 0133506320 |
| ISBN-13 | 978-0-13-350632-7 / 9780133506327 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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